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São Paulo FC announces project in the metaverse to increase revenue, exclusive experiences and benefits for fans

WALTER BARROS

 

O  São Paulo Futebol Clube  (SPFC) announced last Monday (22) the club's entry into the  "Futebol do Alphaverse", an area dedicated to the most popular sport in the world on the platform of  metaverse  Alphaverse. The pioneering project in Brazil is a partnership between Inova.São, the Brazilian giant's innovation hub created in 2022, and CBI (Crypto Blockchain Industries), a French company that operates in various technology segments. 

 

According to the club, São Paulo residents who enter the virtual world will have access to a series of experiences, such as audiovisual content, virtual reality and games, in addition to real prizes. 
 
At Alphaverse, fans will also have a 3D version of the Morumbi Stadium and will also be able to purchase seats to enjoy exclusive experiences in this environment, in addition to real benefits, such as game tickets, autographed shirts and non-figuring tokens ( NFTs ), for example. 
 
The project also includes virtual versions of the Presidente Laudo Natel Athletes Training Center (CFA), located in Cotia (SP), metropolitan region of São Paulo, and the São Paulo FC Memorial, structures that should be completed for the 2023-2023 season. 2024, based on the European football calendar, according to the project's implementation schedule. 
 
When talking about the partnership with CBI, Tricolor's Innovation Executive, Wladimir Castro, stressed that “one of the main focuses of Inova.São is to develop innovative and unprecedented solutions, which allow generating new sources of income for the club.--nbsp ;
 
“We are very excited to be working with the CBI and its team of experts in  Web3  and video games, as in addition to developing unprecedented experiences for São Paulo fans, in the Alphaverse virtual universe and also in real life, it represents a new source of revenue for São Paulo, which is receiving a fixed amount for sales of its spaces in the virtual environment and will also keep a percentage of the sales of SPFC assets and experiences in the Alphaverse”, added the director.
 
In turn, CBI CEO Frederic Chesnais stated that “joining forces with São Paulo is an honor and an important milestone for Crypto Blockchain Industries, as well as a symbol of our commitment to excellence. We are excited to partner with such a great club and look forward to enhancing the fan experience.” 
 
Stock Car has also just entered the metaverse, through a partnership between Vicar, promoter of the main category of Brazilian motorsport, and the virtual terrain platform Upland, according to  reported Cointelegraph Brasil .
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