3 other mobile phone NFTs… SKT·KT·LG U+'s unique challenge "Why?"

The three mobile communication companies are putting their efforts into marketing using non-fungible tokens (NFTs). This is interpreted as a strategy to secure new users by combining NFTs with the three mobile carriers, who have taken blockchain, web 3.0 technology, and metaverse as new food sources.

According to the telecommunications industry on the 2nd, the three mobile carriers are seeking users by issuing NFTs or collaborating with new businesses.

SK Telecom signed a business agreement with Mirae Asset Securities for the token securities business in March. The token securities business supports the securitization of various assets such as real estate and art, and issues and distributes token securities based on distributed ledger technology.

In addition, SKT plans to introduce an economic system using NFTs to its metaverse service 'E-Friend' within the year. SKT is considering introducing an economic system to 3D content or functional items, and applying the economic system to purchasing rare NFT items worth collecting or sponsoring a host holding a specific meeting.

KT grafted the ESG concept into the NFT project. Currently, KT is providing NFT beta service on Mincle, a platform that issues NFTs using group assets. On the 11th, KT promoted the second issuance of the 'KT Mincle × Raon NFT Project', which linked NFTs to the 'Raon' character. The project pursued a model in which NFT buyers participate in the project and naturally expand the benefits obtained from it to the public.

KT participates in volunteer activities with project partners and holders, and donates a portion of the NFT sales under the name of the KT Mincle x Raon NFT project to practice ESG and social contribution through NFT. In addition, based on the Raon community, KT plans to introduce Web 3.0 target marketing for products and services of the KT Group and partner companies.

LG U+ is issuing NFTs using its representative characters. On the 12th of next month, 'Muneo Crew NFT' will be issued, which includes LG U+ characters such as Moleo, Holman, and Aji. This is the third NFT issued by LG Uplus, following the 'Muneo NFT' issued twice last year.

LG Uplus plans to recruit users of its character community and strengthen solidarity through this NFT issuance. The policy is to provide secondary creation and commercial use rights so that customers can freely use the collapse character, and to continue operating events that are held more than twice a month for customers who participated in the collapse NFT discord channel.

This is because it was judged that there is still market potential for the three mobile carriers to steadily develop their business, even though interest in NFT has declined recently and related performance has not been noticeable.

NFT is a virtual asset that utilizes blockchain technology and has a unique recognition value, so it is impossible to replace or duplicate it with another. This has the advantage of clarifying ownership. It is analyzed that marketing using the characteristics of these NFTs will be developed and secured as new users, which will be used as a paving stone for future profit creation.

An industry insider said, “The recent development of NFT business by the three telecommunication companies is focused on expanding contact points with users.” In preparation for this time, the three mobile carriers are conducting behind-the-scenes work using NFTs.”