NS Home Shopping, in collaboration with 'Mystic Meta'... "Providing a metaverse experience"
NS Home Shopping, Metaverse Mystic Land
NS Home Shopping announced on the 10th that it had signed a strategic partnership agreement with 'Mystic Meta', a company specializing in metabus, at its office building in Pangyo on the 9th.
'Mystic Meta', a company specializing in metaverse games, is a joint venture established by game, blockchain, and metaverse experts and developers, and operates 'Mystic Land', an open metaverse platform that supports multi-blockchain networks.
This agreement was prepared to build a relationship of trust in the convergence business of distribution and metabus and promote mutual benefits through this.
In the future, the two companies plan to implement an experience center that introduces NS Home Shopping's products and services within 'Mystic Land', Mystic Meta's metaverse platform, and provide new shopping experiences to customers.
The NS Home Shopping Experience Center is implemented as an independent building in Centum City, the main land of Mystic Land.
NS Home Shopping will use virtual space and digital content to introduce its company and brand, and connect product purchase channels to introduce differentiated communication-type e-commerce.
In addition, it is expected to expand the customer base in their teens and 20s who are accustomed to using the metabus with a display optimized for 'Mystic Land' by selecting products with high attention to the MZ generation.
In addition to the experience center, NS Home Shopping and Mystic Meta decided to discuss later the establishment of a metabus venue for the 16-year-old food culture festival 'NS Cookfest'.
Mystic Land's NS Home Shopping experience center is scheduled to open in April after going through a development process.
Cho Je-hang, CEO of NS Home Shopping, said, “We will provide customers with a new shopping experience in the metaverse era based on the endless spirit of challenge that has pioneered the online food market.” I hope it will be an opportunity to lead the shopping trend."
