Women's Day: 11 women who set trends on the Spanish-speaking Web3
In the past year, the Web 3.0 has been fully consolidated bear market for the takeoff of innovative projects promoted and led by women, who disseminate, train, create crypto art and direct the exchange largest crypto in Spanish-speaking. This year, BeInCrypto honors key players in the crypto ecosystem who are accelerating the adoption of new technologies.
In 2022, Spanish-speaking projects promoted by women were consolidated, some of them had large companies as allies such as Visa , Mastercard , Talent Network , Geek Girls Latam , Unstoppable Domains , Bloomberg , Buda.com , Bitso, and even the United Nations Organization ( UNO ). In addition, they promoted projects with non-fungible tokens ( NFT ) and metaverse , both of which sought to democratize Web 3.0 and push for greater inclusion.
However, inclusion challenges remain, as Boston Consulting Group demonstrated a few days ago, who showed that there is a more than evident gender gap in the Web 3.0 startups , where only 13% of the founding teams include a woman, which shows that the ecosystem seems innovative, but lacks equity and inclusion.
Therefore, this day is a reminder that greater gender equality is necessary for any project or social initiative to be sustainable in the present and in the future. BeInCrypto highlights the contribution and importance of the following representatives, who build from their trenches in: education, blockchain , Web 3.0, crypto art, investments, and financial inclusion.
Rocío Álvarez-Ossorio – CMO Token City
Dew He began his professional career in London, as part of the M&A area in banking at companies such as the international consultancy Deloitte and E&Y. After completing his MBA he started and launched the family firm Alvarez-Ossorio Abogados in Spain , Latam and China, specialized in startups, foreign investment and internationalization.
Named Woman of Reference in the Entrepreneurship Innovative by the High Commissioner of the Government of Spain. She was named Top 100 Investors by El Referente.
She has a degree in economic law from the University of Navarra and a Master's degree from ICADE and an MBA from IESE Business School. She is a Partner and head of the Crypto-Assets Commission at Women in a Legal World (WLW) and a mentor in different incubator and accelerator projects such as the Zakut Innovation Hub between Spain and Israel.
For now, it is entirely focused on Token City, which functions as a leading provider of tokenization of financial assets in the world. Its services are flexible and allow companies anywhere in the world to issue and manage digital assets, being able to create their own tokenized primary markets of security tokens .
It is currently creating the regulated secondary markets of security tokens in Europe (being in the financial sandbox of the CNMV and Bank of Spain to obtain the license) and in Switzerland.
Victoria Gago – Founder of the European Blockchain Convention
Victoria is CEO and co-founder of the European Blockchain Convention, conference blockchain with more influence in Europe, which brings together 200 speakers in 2,000 square meters and 2,500 attendees on average. The forum brings together the main speakers of crypto and Web 3.0 projects.
She is a co-founder of the European Tech School, the first technology-focused online school blockchain and Web 3.0 of its kind. It was created to disrupt the way you learn about disruptive technologies by offering immersive learning experiences to interested people.
In addition, she was a tutor at the Blockchain Founders Group (BFG), director of the Master in Blockchain & Crypto at Three Points The School for Digital Business. In recent interview with BeInCrypto, Victoria Gago pointed out that the ups and downs of crypto market has nothing to do with the state of health of the Web 3.0 industry.
“Due to the threat of recession: it's clear that VC money is down, however it's still a lot of money. Large companies Nike, Starbucks, Amazon... are either doing or will do something with this industry since it is making a lot of benefits. Brands already know that income from NFTs or similar services is not tied to the price of Bitcoin ”.
Amaranta Martínez – NFT Artist / Superama
Amaranta is an award-winning designer , illustrator, and art director with a passion for brand identity, art direction, murals, animation, and non-fungible tokens (NFTs). She has experience in public art, fashion, digital platforms and has directed creative campaigns that connect people with brands.
She was senior art director at Nickelodeon in original productions for two years, art director, producer and designer at the American entertainment company. Previously, Amaranta Martínez, also known as “ SUPERAMA ”, admitted to BeInCrypto being a lover of Web 3.0 technology, which has allowed him to exhibit his work in different cities in the United States and in the metaverse.
“I have always been a very curious person and a lover of technology. That is what drives me to explore and turn my art into NFTs. Seeing the amount of possibilities and the support of the Web 3.0 community made me completely immersed this past year. So far the road has been wonderful and I have been able to connect with very talented people from different parts of the world and exhibit my work in different cities in the USA and even in the metaverse”.
Bárbara González Briseño – CEO of Bitso in Mexico
Barbara has been in charge of Bitso since June 2022 and was previously Chief Financial Officer (CFO) for about 5 years, where he led the financial efforts of the Mexican unicorn and one of the exchanges crypto with more presence in Latin America . Prior to becoming CEO, he managed accounting, tax, treasury, internal audit, fundraising efforts, among other tasks.
Barbara she has an MBA from Harvard Business School and a Finance degree from the Universidad Iberoamericana de México. Prior to Bitso, he worked in investment banking at Lazard, where he led capital markets transactions. Upon assuming the leadership of Bitso, he took responsibility for accelerating crypto adoption, implementing actions that increase financial inclusion, lead the launch of new products and advance in the transformation of the sector and make the ecosystem more useful.
Upon becoming CEO of Bitso in Mexico, Bárbara pointed out the following to Axis Negocios:
“One of the advantages that my position at Bitso has given me is that it gives me a huge platform to generate change and build a company where women can interact, as well as influence the crypto, FinTech and entrepreneurial ecosystem. What we have to do is redouble our efforts to continue building and increasingly offer more products and services”.
Bitso's most recent milestone was launch its debit card in Mexico in partnership with Mastercard, which allows users to use their balance in pesos to buy in any type of physical business, or in electronic commerce, in mobile applications or digital subscriptions. During the launch, Bárbara emphasized that users have found in Bitso a platform with “less friction and less commission charges”.
Cryptocurious – Education community of Web3
It's a community of entrepreneurs that seeks to educate women about Web 3.0. Under the legend "we empower, inspire, facilitate access and ensure a place", the Criptocuriosas collective puts social issues and their relationship with technology on the table.
Criptocuriosas was born in the first half of 2022 and currently has a community of 2,120 people on Twitter and 909 people on Instagram . They clarify that they seek to educate other women in Web 3.0 and seek to: empower them, inspire them, provide them with easy access and ensure their place in the ecosystem. To do this, it has a powerful slogan: "It's you, me and everyone."
On their LinkedIn profile they detail the following:
“We examine and question gender issues, while learning together how Web3 is a possible solution to various of these issues. Curious Crypto: learn, facilitate and inspire. Curious present: Alexia Celeste. Tell us: what other topics would you like us to touch on?
Mar Abascal – Founder and CEO of NFashionT
Mar is the founder and CEO of NFashionT, a dApp to promote y sell NFTs originals and other crypto collectibles from major fashion and luxury brands. The company is led by women and its main products are e-commerce of original NFTs, metaverse for exhibitions, creative laboratory and a DAO with which it seeks to finance new designers and artists around the world.
Mar Abascal she has more than 22 years of experience in the fashion industry and is president of Proyecta Lab, an agency specialized in communication strategies, marketing and production of events for international fashion and lifestyle brands. She has a law degree from ITAM Mexico and a Master's in Corporate and Advertising Communication from the Complutense University of Madrid.
She was director of communication and booking of View Management in Spain and from 2006 to 2014 she worked at Conde Nast México y Latinoamérica as associate editor of Vogue and was later promoted to editorial director of Glamor México & Latinoamérica, becoming the youngest editor in the history of Conde Nast.
Subsequently, Mar Abascal was Group Publisher of Editorial Televisa for 4 years for iconic women's magazines in Mexico such as: Vanidades, Cosmopolitan, Marie Claire, Harpers Bazaar, Esquire, Caras, Grazia, which consolidated themselves in the fashion market and before international brands.
Connie Ansaldi – Founder of marketplace Carnival
Connie is the founder of the marketplace NFT from Argentina, Carnaval, which was born last year and since then has been highly selected by Ibero-American artists in the blockchain of Bitcoin. Carnival is mounted on a sidechain on the BTC network and the platform was officially launched at the Bitcoin Conference in Miami 2022.
The launch of Carnival generated a boom of NFTs in Argentina, since it succeeded in creating an Ibero-American community of non-fungible tokens, which provides utility as a space for the dissemination of artistic works. The project arose from an alliance with Rootstock, world leader in the software ERP with open source and that is supported in blockchain.
Connie is licensed in Advertising from the University of Business and Social Sciences and has a postgraduate degree in Family Business from the IAE Business School. It was speaker, influencer & personal branding expert in 40+ League, she was director for Latin America of Neu21 and CEO of Nuclear Branding.
The Carnaval founder defines herself as a "serial entrepreneur" as she also runs a consulting agency and represents Australia's number one organizational design studio. It has a community of 3.5 million people and counting. She admits that the key to innovation "is not the idea, but the attitude" and for this reason "she is passionate about helping people and brands".
Monica Talan – Founder CryptoConexion
Monica is a seasoned communications professional and entrepreneur in the decentralized world. She is the founder of CryptoConexion, a Web 3.0 educational platform, created by 50 enthusiastic experts of the cryptocurrencies , technology blockchain and decentralized innovation.
CryptoConnection is an educational network that seeks to promote financial inclusion, strengthen gender equality, promote equal opportunities for development, culture and creativity. His goals include spreading enthusiasm for decentralization, advising on cryptocurrencies, NFTs, Web 3.0, metaverse, exchanges, DAO, tokens, to beginners and developers. The community also provides support to Latin America and the United States.
Monica is known for making complex problems practical by creating effective communication programs with target audiences. She has been an advisor to Google Launchpad and provided positioning workshops to Morgan Stanley's Multicultural Innovation Lab and is currently a member of the advisory board of the Blockchain Council.
In his career path highlights that of adviser to the Blockchain Foundation, director of Communication and Transformation of AT&T, communications leader of Vrio, vice president of ADT, Chief Mission Officer of Genius Plaza, EVO and PR of the television station Univisión. In his guest column At BeInCrypto in 2022, Talan emphasized the following:
“I was looking to create something like for me, a person who had never studied finance or technology, something that was easy to understand. For me, the goal is to deepen, educate and provide content that helps a person who has no knowledge of crypto, that is useful to begin to understand how this space works and we have the best editorial, educational and content creation, which makes me proud”.
Mónica Taher – Former Director of Technology and Business Innovation, InvestSV, Govt. of The Savior
Currently, Monica She is a certified personal finance advisor , entrepreneur and investor in FinTech, international speaker and until a few months ago she was director of Technology and Business Innovation, InestSV of the Government of El Salvador, in the period in which the country adopted Bitcoin (BTC) as legal tender.
Monica is a benchmark for Bitcoin in Latin America and her leadership has been maintained over the years, as she is constantly mentioned in the ranking of the most influential women. BeInCrypto It has recognized it on three occasions and another platform that also celebrated its contributions was Bloomberg. By participating in the cabinet of the government of El Salvador, Taher was in charge of attracting investment, opening offices and promoting the creation of a Bitcoin hub and Blockchain.
She is a serial tech entrepreneur and is now the vice president of marketing from RocketFuel, a global crypto payment solutions company. He was part of Google Academy, Getty Images Latin America and CNN. Monica has a Master of Arts in Media Studies from the University of Californiaand another Master in Blockchain from the Blockchain School for Management.
Mónica is also a virtual counselor, as she maintains a blog and financial news site on her website, where she addresses topics about money, technology and how they converge to empower women's personal finances. In addition, he is a member of the Latin American Working Group of the American Jewish Committee (AJC). On his website he shares some of his goals:
“Help motivate girls and young women to pursue STEM (Science, Technology, Engineering and Math/Business) careers and empower more women to reinvent themselves, like I did, to be financially independent, has become my mantra. The data shows that if a woman works in a STEM field or owns her own business, her salary will increase by 33% more, thus decreasing the wage gap.
Mariangel García – Community Manager of BNB Chain
Mariangel is Community Lead at BNB Chain and BNB Chain Developers, del exchange largest crypto in the world, Binance, where he has an experience of almost 5 years. In 2018, he entered Binance as part of his “ Angel Program”, where he spent a year and a half, to later ascend to the areas of " Localization", "Community and Marketing Manager", "Marketing Specialty Manager: User Experience" and finally as: “Community Coordinator”, “Community Lead” and is currently in the area of BNB Chain Innovation.
It was Student Deputy for the National Assembly of Venezuela and previously Venezuelan ambassador for the US Department of State. In addition, she has a degree in Psychology and an MBA in Business Administration and Marketing Digital.
Mariangel has around 30,000 followers on her social networks, which she uses to make it easier for netizens to enter the world of cryptocurrencies, blockchain and Web 3.0. On his micro-website, he maintains that he seeks to guide and communicate efforts that allow more Spanish-speakers to achieve financial freedom. Among his passions are technology, blockchain and Web 3.0:
“I am passionate about technology as a tool that allows us to achieve a more decentralized and interconnected world. I am dedicated to promoting the use of blockchain and cryptocurrencies as a win-win financial alternative, and I'm excited to work with brilliant teams that are revolutionizing the way we think about networking on the Internet.”
NatyShi – Web3 entrepreneur and growing influence in Argentina
The Argentine entrepreneur and communicator, NatyShi, She is a techie, content creator specializing in cryptocurrency and decentralized finance (DeFi) and one of her goals is to “put the difficult in simple language”.
In his channel YouTube, NatyShi addresses all kinds of crypto topics: bases of blockchain, Prism Protocol, Wido and earnings on vaults, Polygon (MATIC), DeFi, design thinking, Astro Wars, Tokenomics , Zapper, Anchor Protocol, Tropykus Finance, Poolpi Tako, Alchemix, Ethereum , among others.
Also, NatyShi has contents specialized in his Medium microblog such as: design, ethics and incentives in Web 3.0, Hocuspocus, Yield Farming , Nexus Protocol, QuickSwap, Ethereum, Element Finance, Convex, Ultra Sound Money, Ruler Protocol, Anchor Protocol, and Vasa.
