COLLECT, EARN, CREATE: WHAT IS KNOWN ABOUT VK NFT
In 2023, the NFT market began to recover. The number of transactions for the first month of the year by 37% exceeded December figures and became the highest value for half a year. It is planned that in the future the annual growth will be - nbsp; 40-50% , and the market volume will exceed 100 billion dollars. The winners will be those who continue to develop projects in the field of non-fungible tokens, regardless of market fluctuations. A similar tactic was chosen by the social network VKontakte.
While some believed that the NFT market, which had fallen heavily, would not recover, VKontakte specialists introduced non-fungible tokens to their platform and prepared the NFT marketplace for launch. We tell you what is happening in the NFT market right now and how brands and creators can benefit from it.
LAUNCH VK NFT
At the end of 2022, the VKontakte social network launched a new VK NFT service that allows you to transfer digital assets to your own accounts. Users can set non-replaceable tokens as an avatar. NFT avatars can be recognized by the hexagonal frame with a neon glow. Visitors can share them in posts or stories, as well as view tokens on the pages of friends and public figures. NFTs can also be posted on a special showcase by linking a cryptocurrency wallet to the service. A section appears in the profile for uploading your own collection. Each token is accompanied by information with its name, ID, collection, owner name, contract address, etc. Users can stake as many tokens as needed.
The launch of the new platform was accompanied by a display of its own collection of Spotty NFTs. Digital artists Zhenya Zubkov, Misha Liberty and Ruslan Vyaltsev created tokens with the dog Spotty, the symbol of the VKontakte social network. The collection contains 8,000 non-fungible tokens depicting characters with different personalities. Their owners will become members of an exclusive community.
The Russian social network also announced the forthcoming opening of its own marketplace and other products based on NFT technologies. In the NFT marketplace, it will be possible to place, sell and purchase non-fungible tokens, display your collections and interact with other users.
In the future, VKontakte plans to integrate NFT with vmoji, games and gifts.
WHAT OPPORTUNITIES DOES VK NFT PROVIDE?
Users can create tokens using the platform's tools without prior training. The new VK NFT platform supports NFT minting based on images, video and audio clips, GIF, etc. Ready-made NFTs can be placed on the VKontakte marketplace in order to earn on their sale. Collections of non-fungible tokens will be divided into sections and categories depending on the subject and rating. Token authors will have all the necessary tools to promote collections among the audience of one of the most popular Russian social networks.
Page visitors can view and purchase NFTs directly in the author's showcase, as well as receive proof of ownership of the purchased tokens. According to the creators of the platform, non-fungible tokens placed on the pages of users will reflect their interests and personal characteristics.
What other opportunities does the platform provide to its users:
- transfer of existing digital assets to VKontakte accounts;
- setting NFT as an avatar;
- adding individual tokens and entire collections to the showcase in the profile;
- adding NFT to posts and "Stories";
- placement of detailed information about each token: ID, name, collection, owner, etc.;
- the opportunity to study on the VK NFT course on the blockchain and the steps to create non-fungible tokens.
THE BOOM OF NON-FUNGIABLE TOKENS IN SOCIAL NETWORKS
2022 was the year when large foreign social networks paid attention to NFT.
At the beginning of last year, Twitter presented a new tool for NFT holders. Users of the service now have the opportunity to place images of tokens instead of avatars in their profile. Unlike traditional round pictures, NFT avatars have been given a hexagonal shape. By touching it, you can see information about the NFT and its owner. Before setting an image as a profile picture, the user must connect a crypto wallet with tokens stored in it.
The innovation was appreciated by such star Twitter users as actor and TV presenter Jimmy Fallon, basketball player Steph Curry, rappers Post Malone, Ganna, Snoop Dogg and Eminem. The latter set monkey images from the well-known BAYC NFT collection as Twitter avatars.
Similar functionality appeared in Facebook* and Instagram*. Users can connect crypto wallets to the accounts of both social networks and upload NFTs to them. Also, testing of tools for the creation and subsequent sale of tokens within social networks is currently underway. It is planned that until 2024 the commission for the sale will be fully covered by the sites themselves.
*(belongs to Meta, a recognized terrorist organization in the Russian Federation)
PROSPECTS OF THE VK NFT PLATFORM
Will VKontakte be able to arouse interest in NFT among Russian users of social networks in the same way as foreign platforms did? Understanding the size and scope of the number 1 social network in the Russian Federation and the CIS, there is reason to believe that VK NFT will be able to increase the popularity of non-fungible tokens in our country.
After Meta was recognized as a terrorist organization in the Russian Federation, the popularity of VKontakte increased dramatically. As a result of Roskomnadzor blocking foreign sites and popular VPN services, many projects have become inaccessible in Russia. In turn, foreign social networks closed access to advertising accounts for Russian users, leaving the business without tools for promotion.
In this regard, former visitors began to restore old pages and use the Russian site more often. At the beginning of 2022, the VKontakte audience began to grow rapidly. The monthly number of users has exceeded the mark in 73.4 million people. Also in 1.5 times increased the number of new registrations. In the second quarter of 2022, the number of users reached already 75.7 million . According to researchers from Mediascope, the average time spent visiting VKontakte increased by 2 minutes per day. And according to the results of Brand Analytics, the number - nbsp; there are more active authors of the site by 18% .
At the end of 2022 , the VKontakte audience grew to a record 100 million users per month. Users of the social network created 7 million unique digital vmoji stickers, and the creators raised 140 million rubles through VK Donut. In 2023, VKontakte sets an ambitious goal - to make NFT technology accessible and understandable to a mass audience.
HOW TO GAIN FROM NFT ON SOCIAL NETWORKS
It is already clear that VK NFT will provide many opportunities for different categories of social network users. Consider the most popular options.
Opportunity to earn from your work
Digital artists, musicians, photographers, videographers and other content creators will be able to create individual tokens and entire collections right on the VKontakte platform. For this, you will not need to undergo training and receive special knowledge. All the necessary mechanisms will be built into the platform, the user will only have to make a couple of clicks to create an NFT for their content and add a token to the marketplace. This will allow obtaining confirmation of ownership of the tokens and promoting them among the millions of VKontakte audiences.
Opportunities for bloggers
Bloggers will be able to use NFT to create private clubs and communities. The purchased token can become a kind of membership card, which gives the holder the right to become part of a closed community. You can also add NFTs and other additional benefits, such as branded merchandise.
Opportunities for celebrity
Media personalities can create their own collections and sell NFTs to their fans. This will allow you to get additional sources of monetization and attract an audience.
Opportunity to find friends by interests
Collections of tokens will be displayed on the page of their owner. According to them, it will be possible to find out the status and interests of the user, as well as belonging to a particular community.
It will also be possible to download unreleased tracks and unique art objects on the VK NFT platform, install NFT avatars in games, etc.
