Lotte announces new business 'Metabus Healthcare Platform' at CES... Food of the future

While Lotte is concentrating on diversifying its business portfolio and discovering future growth engines, CES 2023 will showcase new businesses such as the metabus service and integrated healthcare platform, which combine the group's capabilities.

Lotte announced on the 22nd that it will operate Lotte Data Communications and Lotte Healthcare exhibition halls at the CES 2023 (Consumer Electronic Show) to be held in Las Vegas, the U.S. from January 5 to 8 next year. At this CES, Lotte introduces the metabus platform, mobility, and health and wellness contents that Lotte is promoting as a new growth engine.

Lotte Data Communications participates in CES for two consecutive years. Lotte Information and Communications, which leads the innovation of Lotte Group DT (Digital Transformation), attracted the attention of visitors by introducing an ultra-realistic metaverse at CES, which it first participated in last January. At this CES, Lotte Information and Communications will show off various contents and improved technologies at the exhibition hall (130 pyeong, 432㎡), which has grown more than three times compared to the previous year. Lotte Information and Communication plans to establish various partnerships and secure global market competitiveness by presenting a business model for electric vehicle charging with Metabus.

Located in the central hall of the convention center's main exhibition hall, the Lotte Information and Communications Exhibition Hall is decorated with a 'Metabus Zone' and an 'Electric Vehicle Charging Zone' to publicize the electric vehicle charging platform.

In the 'Metabus Zone', it will introduce hyper-realistic metabus service that combines online and offline based on HMD (Head Mounted Display) with its subsidiary Calibus. The existing system, which allowed only one person to access a virtual space, has been improved to enable simultaneous multiple access by 30 people. As simultaneous multiple access is possible, the metabus experience time has been more than doubled so that visitors can communicate with each other and experience various things. In the 'virtual store' in cooperation with Lotte Duty Free, Lotte Hi-Mart and 7-Eleven, you can experience clothes, cosmetics, home appliances and camping products, and enjoy interactive games using food such as drinks. K-pop and EDM virtual concerts will also be held.

In the 'Electric Vehicle Charging Zone', we focus on promoting the electric vehicle charging platform 'EVSIS' of JoongAng Control, a subsidiary of Lotte Information and Communication, and electric vehicle charging patents and technologies. EVSYS is a platform that can be used conveniently from searching for electric vehicle charging stations to making payments. In Korea, Lotte's distribution network is being used to spread charging stations that are easily accessible in urban life. In this exhibition, the full line-up of electric vehicle chargers will be introduced, ranging from ultra-fast (350kW), fast (100kW), mid-to-high speed (30kW), and slow (7kW/11kW) charging, which are products that have obtained European CE certification and products that are in the process of receiving UL certification in the United States. As it has obtained certification, which is an essential element for entering the global market, CES is expected to serve as a stepping stone for targeting overseas markets.

Junhyung Noh, CEO of Lotte Data Communications, said, "We plan to introduce a more upgraded metabus platform to the world stage and present a business model that will create various synergies with our partners." thing," he said.

Lotte Healthcare will unveil CAZZLE, a personalized health management platform for the first time. Kazzle is a healthcare professional platform that leads to purchase through diagnosis and individual recommendation with the meaning of 'improve the health life of customers by gathering scattered health information like putting together a puzzle'.

Lotte Healthcare organizes an exhibition hall of 67 pyeong (223㎡) under the theme of 'The world has become better with Kazzle'. Users can use the application to register personal questionnaires and then get solutions tailored to each type of result. In the future commercialized version, various information such as genetic test, medical data, and life log will be additionally used to increase the reliability of diagnosis. To this end, Lotte Healthcare plans to establish a genetic analysis test system in collaboration with Theragen Health, and continuously improve the diagnostic algorithm by collaborating with Ontact Health. Following the open beta in April next year, we are preparing for the grand opening in August.

Woong-jo Woo, head of Lotte Healthcare Headquarters, said, “The Kazzle platform can provide optimal healthcare services to customers based on advanced recommendation algorithms and hardware.” We plan to build a healthcare vertical commerce platform with a lineup of food, exercise goods, and beauty fields.”

Meanwhile, Lotte Chemical plans to exhibit CCU (carbon dioxide capture and utilization), VIB ESS (vanadium ion battery energy storage system), and eco-friendly specialty material technologies at the Seoul Technical Center.