Lotte Department Store opened 'Next Museum', the first offline NFT exhibition space in the retail industry

The retail industry and non-fungible tokens (NFTs) meet to create an offline space that showcases digital content.

Lotte Department Store, in collaboration with Ground X, a block chain technology subsidiary of the Kakao Group, is the first offline store in the retail industry with the theme of 'Physical (Physical + Digital)', a convergence of NFT and Physical Art (general gallery that is conducted offline)' contents. It was announced on the 19th that it would open the 'Next Museum', an NFT exhibition space.

Lotte Department Store chose Lotte World Mall in Jamsil-dong, Songpa-gu, Seoul as the venue for its new offline NFT exhibition space. Lotte World Mall, which has emerged as a distribution mecca for MZ generation customers by attracting various megashops and continuously introducing new pop-up stores, goes beyond shopping space through this exhibition to realize new spatial contents that combine distribution and NFT, and lead digital shopping trends. plan to do

In response, Lotte Department Store planned the Next Museum to create a new platform where digital contents and NFTs can be easily experienced offline, and 'M Contemporary', a fine art gallery, was in charge of operating the exhibition hall.

The Next Museum is located on the 2nd floor of Lotte World Mall in Jamsil on the 23rd, with a size of about 330㎡ (100 pyeong), and includes a main exhibition space displaying various works, exhibitions of NFT art products by artists, special NFT exhibitions of brands, and cafes. made up of space.

Lotte Department Store connects the realm of digital NFT works and art contents to showcase not only digital works but also physical works and collaboration goods between brands and artists. We plan to introduce various NFT contents.

The first opening of the Next Museum displays digital and physical works by various artists using fruits under the theme of 'Fruit Island'. As the Next Museum grafted a new digital exhibition onto the existing gallery exhibition, the theme was 'Fruit' to show customers heterogeneity and diversity while delivering fruits that are familiar to us through various media such as digital, painting, and modeling. determined by

First of all, in this exhibition, Yoon Byung-rak, famous as a master of apple painting, participates. In this exhibition, Yoon will be presenting not only new works but also NFT works for the first time. In addition, with the theme of fruit, the works of pixel artist Jae-beom Joo and new artists, as well as physical works and NFT works that interpret them, will be displayed, and digital works by Park So-hee, a digital artist who is in the limelight among the MZ generation, and BBM artist, will be newly implemented in the form of NFTs. Is expected.

Fashion brands and F&B brands emerging as hot brands for the MZ generation will also participate in the exhibition. First, T-shirts are made with digital fruit images, and T-shirts and goods newly produced by the 'Kim's Fruit' brand, which has a strong fan base, are sold as well as NFT products for the first time.

Patisserie Fruits, a famous dessert brand in Seongsu-dong, Seongdong-gu, Seoul, will also introduce NFT for the first time along with selling bakery products. The recipe for the new product 'Apple Mousse Cake' by Chef Ha-seon Lim, a former Michelin 3-star restaurant, will be presented in the form of an NFT, and the actual product will also be sold in limited quantities as a set with the NFT recipe at the showroom. In addition, the exhibition hall will showcase new art products that link goods from various artists to NFT.

Customers who visit the 'Next Museum' can purchase all physical and digital NFT works on-site. Customers who want to purchase NFTs can purchase them through 'Klip Drops', a platform of 'Ground X'.

“We will continue to contribute to the popularization of NFTs and use them to become an offline platform that positively affects customers’ lifestyles in various ways,” said Lee Seung-hee, head of sales strategy at Lotte Department Store.