Campari offers free tokens in Instagram challenge
The Campari Group continues its journey into the universe of Web3 by launching a challenge on Instagram to win more members for the brand's exclusive community , The Campari Blockchain .
On March 22, the brand will offer a free NFT to anyone who logs into their Instagram profile @camparibrasil and indicate the location of the red drink on one of the screens available in stories. Challenge winners will have access to the free um NFT and to the whitelist, which entitles you to a 25% discount on the advance purchase of NFT's from the collection Effervescenza.
The continuation of the project, which was a success in 2022, aims to expand and publicize the creation of the exclusive loyalty platform for lovers of Campari, who seek unprecedented creative experiences offered through Web3, in addition to raising funds for the community of bartenders, as 84% of the sale value of NFT's is reverted to the Campari Academy fund, a digital mix of training, information and inspiration for bartenders throughout Brazil, online and free.- -nbsp;
With sales to members from 03/28 and to the general public from 04/07, the Effervescenza collection will make up to 800 NFT's available to consumers who love cocktails and innovation, which will be sold through pix for a sale price of R?200 or equivalent in cryptocurrency (Polygon) -- facilitating access to a wider audience. They will guarantee as an exclusive benefit a set of personalized American glasses to prepare the Perfect Campari Tonic.
“ This will be a very busy year for The Campari Blockchain, including the launch of other collections and the creation of an even greater user loyalty platform. In addition to democratizing and expanding our community on Web3, our idea is also to involve bartenders in making decisions about the use of the fund generated. Stay tuned, because we will have a lot of news soon! ”, revealed Vinicius Löw, Campari Group Marketing Director.
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