Cristiano Ronaldo's hotel will have its replica in the metaverse
Cristiano Ronaldo he ventured into the metaverso by contracting the services of Hotelverse to create a digital replica of its hotel in the center of Madrid, the Pestana CR7 Gran Vía.
Hotelverse has built a digital replica of the hotel in the metaverse that will be available to visit on the Pestana CR7 Lifestyle Hotels website. This digital version allows clients to virtually explore the hotel and examine its rooms and spaces in detail. Guests have the ability to filter rooms based on their specific characteristics.
It is possible to change the natural lighting, the views from the room or the size of the bed. In this way, you can visit each room and choose the one that best suits your needs and desires. The idea of the project is that clients can reserve the exact room in which they will stay.
Improving customer relationships through the metaverse
The hotel management explains that the goal of this collaboration is to establish a stronger connection with guests. Hotelverse's technology in the metaverse amplifies the information available during the booking process. This allows the stay to be customized according to individual preferences.
This results in a much more satisfying experience, offering added value compared to the traditional model where guests must choose a room based on a short description and standard photos.
Rooms in urban hotels have different characteristics. For example, the views can vary considerably, as can the orientation with respect to sun exposure. "The digital twin allows our guests to make a reservation decision having all the information in their possession."
Explained to the Economist Marina Pinto Pereira, Operations Spain Country Manager of Pestana CR7 Lifestyle Hotels. Fermín Carmona, co-founder and CEO of Hotelverse, comments the following:
“We are very grateful for the trust received from Pestana CR7 Gran Vía. For us it has been an exciting project. It is the first urban hotel of which we have built the digital twin, and this has been a great challenge at a creative and technological level. We have recreated the architectural details of a building from the beginning of the 20th century and we have also created a 3D map of Madrid”.
Hotelverse creates the first metaverse dedicated to Pestana CR7
The project involved a dedicated team of Hotelverse render artists, who, after more than 60 hours of work, managed to bring the iconic building into the digital environment.
The hotel, built in 1923, has a high heritage value that has been respected and preserved throughout the renovation and adaptation process. This value is also sought to be transmitted in the digital version, with a detailed representation that includes mouldings, coffered ceilings and other decorative elements.
The Flange CR7 Gran Vía It has 168 rooms distributed over 10 floors, and offers guests a unique experience to disconnect and relax in the heart of Madrid. Its rooftop, on different levels, offers panoramic views of the city. In addition to the facilities, from the digital twin you can also consult the gastronomic and sports proposal of this 4-star hotel. Establishment aspires to become "the new hot spot in the city."
In addition to the digital representation of the hotel, located in the heart of Madrid's Gran Vía, Hotelverse has also replicated the famous Madrid street in the metaverse, including vehicles, people and traffic signs.
In this way, guests can not only virtually tour the hotel from the comfort of their home, but they can also become familiar with its exact location and discover the wide cultural, leisure and gastronomic offer that surrounds it.
This Hotelverse project also highlights the potential the metaverse can have in the hospitality industry. By allowing guests to virtually explore hotels and their surroundings, it creates a more immersive and engaging experience, potentially influencing reservation decisions and the general perception of hotels.
