The AFA and the LPF football league join the Upland metaverse as a sponsor
The Association of Soccer Argentine (AFA) and Professional Soccer League (LPF) announced that the platform of metaverso Upland joins as an official sponsor and where they will offer exclusive benefits for their fans.
The agreement will make it possible to offer unique experiences to die-hard fans of Argentine soccer. Fans will be able to win tickets for matches, official balls, discounts in official stores. The agreement began to bear fruit on May 2, when 4 tickets for the classic match River Plate vs. Boca Juniors.
To enter the dynamics of the AFA and LPF, Upland recommends that fans subscribe to their official Discord channel. The draw of the 4 tickets It's just going to be one of different types of dynamics for the fans.
Upland explained the deal as follows:
“Upland's vision for the future of sport and entertainment matches that of the LPF and AFA, making this partnership an excellent opportunity for both parties. Together, they are committed to making football and crypto-enthusiasts one passion. This draw is just the beginning of what will be an exciting partnership between the LPF, AFA and Upland."
AFA and LPF, one of those who bet the most on NFTs and the metaverse
At the end of 2022, the AFA announced its alliance with the Upland platform (with more than 3 million registered users) to develop the metaverse of the Argentine Professional Soccer League (LPF).
At that time, the agreement between Upland and the AFA occurred at the end of the 2022 World Cup, where the Argentine National Team was world champion. The alliance only allowed the creation of virtual products that allow them to involve Argentine fans towards the metaverse.
Among the products that Upland would launch are:
- Digital collectibles.
- Products related to clubs, players, tickets, games and historical moments.
- Exclusive moments and preferential access to the Upland marketplace.
It is not the first time that Argentine soccer has experimented with the Web 3.0 . In last December , the AFA entered the metaverse through an agreement with One Football, which created the 'AFA Village' in Sandbox.
BeInCrypto reported the Up for sale a collection NFT that tours the main soccer clubs in Argentina. The initiative was developed thanks to an alliance between the Upland platform, the AFA and the LPF).
