Brazilian photographer is selected to exhibit work at the largest NFT event in the world, in New York
Brazilian photographer is selected to exhibit work at the largest NFT event in the world, in New York — Photo: Personal Archive and Juliana Barros
Juliana Barros, 42 years old, from Santos, on the coast of São Paulo, will represent Brazil with a photograph about the Venice Carnival, in Italy. NFT is a technology where a person or company records any type of digital file and makes it something "unique".
A photographer from Santos , on the coast of São Paulo, was selected to exhibit a digital work at what is considered the largest NFT [non-fungible token] event in the world, in New York, in the United States. The NFT is an electronic symbol encrypted, which can be, for example, an art or a photo that turns out to be unique (read more below).
Ao g1, Juliana Barros, 42 years old, said that she has been a photographer for almost 20 years, but began to be interested in the technology market due to the influence of her brother, who owns a brand of NFTs. At the end of 2022, she transformed the first work into an irreplaceable digital archive.
According to Juliana, when looking for ways to get more involved in the sector, she found the event in New York and decided to send a photo by email. The response with approval came a month later.
"We are used to this traditional market. The [NFT] market is new to me. I'm very happy, but I think I have a lot to learn. There [in New York], go be very good to learn", said the photographer.
Venice
Photography about the Venice Carnival, in Italy, will be exhibited at the largest NFT event in the world — Photo: Juliana Barros
The work named 'Venezia' will be on display between this Wednesday (12) and Friday (14) at the NFT.NYC event. According to Juliana, the photograph was taken from an exhibition she held in 2017 in São Paulo.
"I photographed her at the 2014 Venice Carnival. She was photographed in San Marco square, inside a cafe, a very playful and beautiful scene. They are high society people completely dressed up, and kind of enjoying Carnival", explained Juliana.
The biggest names, brands and companies in the world of NFTs will invade New York City and present the perspectives for the digital market. Juliana said she was looking forward to presenting her work and representing Brazil at the event.
"I'm not nervous, I'm anxious, but not in a negative way. They are people from all over the world. It's a market with a lot of technology. I think it's just a few days, there are a lot of good people and a lot to learn. in the expectation of wanting to do everything", said Juliana.
For the photographer, the achievement of exhibiting work at the biggest NFT event in the world is a great incentive to continue. "These things happen to make us happy. It's recognition. It gives you a lot of energy and more desire to continue and photograph. I hope it continues to work", concluded Juliana.
Photographer from Santos (SP) intends to learn about the NFT market at the world's largest event in the sector, in New York — Photo: Personal Archive and Juliana Barros
What is NFT?
The acronym NFT stands for non-fungible token. In translation into Portuguese, non-fungible token, which is something that cannot be replaced. The technology allows a person or company to record any type of digital file: Image, video or sound. From there, the item is associated with a computer code and becomes something "unique".
Digital files are recorded by the blockchain system, the same cryptocurrency technology, digital currencies such as Bitcoin. Operations are performed by several computers around the world. All information included cannot, in theory, be changed.
NFT purchases can be made using cryptocurrencies, but some sites also accept credit cards. The value of sales calls attention. In January 2023, for example, total sales of NFTs on the ethereum blockchain – a platform that hosts most of the trades – reached US$780.2 million, which, at the current exchange rate of the Brazilian currency, corresponds to around Rs. $4 billion.
Digital art files are among the most traded. An animated illustration of a monkey shooting green lasers from its eyes, called "Bored Ape Yacht Club #5840", went on to sell for $822,700 (R$4.3 million) in January 2023.
