First vernissage at NFT's in Brazil brings urban chaos to abstract art
On the eve of the opening of an exhibition, it was common for artists to go to galleries to give their works a final coat of varnish, so that the paintings would last longer. Since then, such openings are also called “vernissage” or, “varnishing”, in French.
However, the art has changed a lot since then.
Its techniques, portrayed subjects and marketing are suited to each historical period of society. Many works no longer need a coat of varnish to last, as is the case with NFT's.
“My series of paintings and the NFT's talk a lot, both are disruptive, they move the art in different ways”.
Vanessa Meyer is a visual artist from Minas Gerais, residing in São Paulo, who, in 2019, started a creative process focusing on the urban chaos of the 5th largest city in the world.
“The first paintings came, I finally understood what I wanted to put on the canvas, but then chaos came on top of chaos: the pandemic”, she says.
However, Vanessa continued exploring the city. He dressed up and started talking to homeless people, understanding their reality and transmitting what he absorbed into his works.
“I want to portray this street movement that people often don't look at, don't give importance to. Along with the destruction and degradation of the center, there is the degradation of human beings”, he says.
After monitoring the situation of the street population in loco, their experience gave rise to the series “Entropica”, with five sets of 16 paintings in total: “Nos Trilhos”, “As Lona”, “Identidade”, “Frenética”, and “Alley Movement”.
The works vary in physical dimension and have black, gray, yellow, blue, red and white composing the color palette.
Vanessa even prepares a dynamic vernissage, with projections of the center of São Paulo, graffiti and sounds of the city.
“It will be something very immersive that allows you to better understand each screen and experience the center of São Paulo in a safe way”, he says.
The commercialization of the works in NFT's comes through a partnership with the Mooh TECH agency in Paris and will be done through several negotiation models.
The buyer can purchase an individual physical work and choose whether the painting will be delivered to his home or if the art will only exist online, in this case, the physical painting stays with Vanessa to be exposed in the future. In any case, the client receives the certificate, through a token number (NFT), guaranteeing the authenticity and ownership of the work.
Other paintings may have up to ten buyers. Everyone will receive a token with a unique number and, with it, will be able to print the art.
“With this last model, we break with this idea that art has to be exclusive to some, it's a way of democratizing it”, says Vanessa.
Part of the profit obtained from the works will be reverted to the Senhor Bom Jesus dos Passos Assistance Services Association, focusing on women who are living on the streets.
“Observing the city, I could see that it is the street women who suffer the greatest acts of violence. I learned so much, I just want to give back”, says Vanessa.
The vernissage will take place on Monday (07) and will be open to guests and the press.
