Case Boca Rosa in the metaverse: check it out

In fact, the CEO of Boca Rosa Company, Bianca Andrade, launched her avatar in the metaverse. The businesswoman's avatar is called Pink and, in less than two days of its launch, the avatar managed to add more than 80 thousand followers on the networks and arrives with an alter ego to the businesswoman. In view of this, it is important to highlight that, created by Biobots, a company that also developed the avatar of the presenter Sabrina Sato, Pink will participate in the launches of the Boca Rosa Company - with the products of Boca Rosa Beauty and Boca Rosa Hair - and with other brands.

Boca Rosa in the metaverse: Look!

In addition, Bianca Andrade herself said that she intends to explore the spaces that the metaverse makes available and offer through her avatar. “We intend to work with NFT and we are exploring the spaces that the metaverse has to offer, in addition to interacting with other avatars, companies and brands that are there, which are already many”, he said. It is worth emphasizing that the creation of the character inspired by the nickname “Boca rosa” lasted an average of five months, and went through processes of image conception, personality, etc.

Therefore, through her Instagram account, the influencer explained that everything was thought out with the help of her marketing team so that her avatar could effectively bring together everything that is important and that represents the CEO. She is someone connected to trends and innovation, is concerned with socio-environmental causes and is engaged”, she explains. On her Instagram account, she posted:

“Passionate about technology, marketing and innovation, I come from a universe where everything is possible. Always being ahead of time is one of my missions! That's why trends fascinate me. I'm always up to date with the latest in the world of fashion, beauty, music… In addition, I feel that I have a social commitment as a purpose. Looking forward to sharing with you a little more about my identity and what we'll be up to in the future.”