Korea Water Resources Corporation held an online completion ceremony for the communication program 'K-water College Student Supporters'... Awarded NFT certificate
The Korea Water Resources Corporation (K-water)'s national communication program 'K-water College Student Supporters' held an online graduation ceremony on the 14th.
The K-water college student supporters started their 1st term in 2007 and celebrated their 16th term this year. A total of 2,600 university students have participated so far and have taken the lead in promoting the importance of water and the environment.
At the completion ceremony, supporters shared their public relations activities, such as a preview of a web drama in which supporters directly participated and an award for an excellent activity team. The web drama was produced as a short video within 3 minutes with the themes of 'carbon neutrality' and 'tap water safety', and will be released on the K-water Supporters' YouTube channel to communicate with the public.
In particular, blockchain-based NFT certificates were awarded to supporters, Generation Z, who are familiar with digital culture and value scarcity.
An official from the Korea Water Resources Corporation said, "This supporters activity drew attention by producing unique communication content that reflects the latest trends such as metabus and short form in accordance with climate change and digital conversion." We have widened the consensus on ESG with the public, such as producing a total of 3,016 promotional contents by actively utilizing the