The Brazilian personalities present in the metaverse
A HypeAuditor study, released at the end of 2021, revealed that virtual influencers, i.e. personas created from artificial intelligence and 3 D modeling, have three times more engagement than real influencers on social media.
This research also showed that Brazil is in second place in the audience ranking of these influencers, behind only the United States.
With an eye on this, brands such as Magalu, Natura and Casas Bahia, started to invest in their own virtual content creators to act actively in their communications. These figures have also been drawing the attention of national and international celebrities.
In Brazil, names from the entertainment industry and the communication market, such as Sabrina Sato, Bianca Andrade, Lucas Rangel, Luiza Possi, Carlinhos Brown, Deborah Secco, Nina Silva and Adriane Galisteu, released the digital versions in the metaverse. Check each of them out below:
Sabrina Sato
Presenter Sabrina Sato was one of the first Brazilian celebrities to present her avatar to the world, in November 2021. Since then, Satiko – name given to the character created by Biobots Tech – already has 37,400 followers on Instagram . In addition to working with brands such as Renner, O Boticário, Coca-Cola, Veloe and Eudora, the virtual influencer opened a Japanese food restaurant, called Peixe ao Cubo, on the Cidade Alta server of the game GTA.
Bianca Andrade
Another personality from the physical world that is strengthening its presence in the digital world is Bianca Andrade, content creator and owner of Boca Rosa Company. In July, Bianca, in partnership with Biobots, created Pink, with the intention of promoting actions and initiatives of the Boca Rosa Company, in addition to interacting with the public and other brands.
Nina Silva
CEO of the Black Money Movement and advisor to the startup Biobots, Nina Silva, also launched her avatar in the metaverse. Entitled Nina Verso, the persona was created by Biobots with the aim of bringing together and demystifying themes from the hyperconnection era. This is not Nina's first initiative on Web3, she already participates in EVE NFT, an autonomous decentralized organization that contributes to the greater inclusion of women in technology.
Lucas Rangel
In February of this year, another influencer who decided to venture into the metaverse was Lucas Rangel. Developed by LR Tech, the technology arm of LR Contents, the blogger's own company, the character, called Luks, took three months to be ready and required an investment of BRL 240,000.
Luiza Possi
Recently, the singer Luiza Possi also launched her avatar in the metaverse. Luz was presented with the premiere of a new clip and single on the main streaming platforms, in partnership with rapper Rincon Sapiência. The company responsible for creating the avatar was also Biobots.
Adriane Galisteu
Presenter and digital influencer Adriane Galisteu also won an avatar in the metaverse. Galis was created in partnership with the beauty company, Truss, over six months, with the aim of bringing more knowledge about Web3 to people, as well as knowledge of crypto assets and financial education.
Deborah Secco
Actress Deborah Secco and her daughter Maria Flor launched their avatars in the metaverse. Also created by Biobots, Deby Dry and Mary Flower arrive with the intention of bringing a routine focused on maternal care and childhood.
Carlinhos Brown
Earlier this month, singer-songwriter Carlinhos Brown presented his metaverse avatar at the opening of Interculte 2022, an academic event taking place in Bahia. Called “Brown Meta”, Carlinhos' avatar spoke to the audience at the beginning of the singer's speech at the event, where he presented his project for the digital domain for the first time.
