E-Mart 24 opens a mobile app differentiated through games... In the future, NFT will also be issued.
E-Mart 24 launched a new mobile app that incorporates game functions and started to change the industry with completely differentiated services.
Emart 24 announced on the 8th that it has opened its own mobile app 'E-verse' (Emart24+Universe), the first in the industry, using game elements.
The company said, “It means that 'E-verse' is not an update level that adds simple functions and contents to the existing mobile app, but an original app that connects online and offline through bold innovation that is hard to find in the existing distribution industry. is exceptional,” he explained.
E-verse's main characteristics are △Trying marketing and engraving effects through various games △Realizing user environment and user experience (UI・UX) where the entire app feels like a virtual space △Expanding membership using NFT (Non-Fungible Token ) can be divided by gender.
Customers who access the 'game portal' in the app can move as many dice as the number of dice rolls on the board and play various games provided in the space where the character arrives.
E-Mart 24 designed the app so that customers can naturally come in contact with ifresso coffee beans, lunch boxes, and PB products while playing games on the app, and the engraving effect can be seen through repeated games. In addition, 'E-Mart 24, which constantly remembers E-Mart 24 and stays in the app, stimulates customers' desire to compete and competitive spirit through a ranking system that selects the 1st to 100th place in the game portal every week and provides various benefits, and the difficulty increases as the game continues. It was designed with the 'habituation of' in mind.
Each time a game is completed, the user can earn SCORE, experience, gold, and rubies. Rubies obtained through the game can be exchanged for coupons that can be used when paying more than a certain amount in offline stores or in the E-Mart 24 mobile app 'Coupon Shop', and gold can be redeemed for 'Your Own Character' by purchasing E-verse's 'Costume'. It can be used within the app, such as decorating with a 'Premium Lucky Roulette'.
The ultimate goal of E-Mart 24 is to enable customers to enjoy games in the app, recognize E-Mart 24's marketing and products, and utilize the benefits obtained through game rewards in online and offline stores, thereby leading to increased sales of affiliate stores. .
In addition to implementing the game within the app, E-Mart 24 presented a completely different UI and UX from the existing apps in the virtual space of the app.
E-Mart 24 will issue NFT in the future and provide technical scalability that enables differentiated membership operation where customers who purchase NFT can enjoy practical benefits in offline stores with NFT registered through the app. It is expected to serve as a basis for
Customers who have used the existing E-Mart 24 app download the new app and log in, and the existing information is reflected in the new app, and new customers can use it after downloading the app and going through the registration process.
