50% of Brazilians would use the metaverse to shop, says survey
A survey released by the technology solutions company FIS this Wednesday, 26, points out that 50% of Brazilians respondents would be willing to make purchases of products and services on metaverse in the next 12 months.
According to the survey data, shopping was the activity most cited by Brazilians, followed by use for games (42%), socializing (39%) and de financial services (27%). For the last application, the preference is for those offered by digital banks (50%) compared to traditional (44%) or retail companies (24%).
However, 31% of respondents said they do not consider investing their resources in the metaverse in the next 12 months. Those interested in the virtual universe said they would be willing to use it to buy games (44%), event tickets (43%) and digital apparel (41%).
The survey also indicates that 22% of consumers do not intend to purchase products or services in the metaverse, and that 13% do not know what the term means.
“This scenario indicates that companies that are migrating to this universe can take information to the consumer about the features of this environment, because this is a new format of interaction between different audiences that can be widely explored by companies from different segments in line with the multiple profiles and needs of society”, emphasizes Anderson Lucas vice president of business at FIS.
Lucas also notes a generational divide among those interviewed. The use of the metaverse for games and socializing was more cited by younger people, members of the so-called generation Z, while the audience of generations Y and X is more interested in financial services.
For him, there is a "convergence" in the performance of companies both in the virtual environment and in the physical world, with a transposition of products and services from one place to another. "The metaverse, along with financial solutions, has also brought innovation, experiments in different sectors. There is a lot to advance, but I already see an innovation process".
Metaverse around the world
The survey also interviewed people from Australia , UK, Singapore, USA, Hong King e India . Among these countries, Brazilians were the ones that most mentioned the possibility of using the metaverse to make purchases.
In Singapore , the most cited use for the virtual environment is also shopping, with 44%, followed by gaming and socializing, both with 27%. Already in Hong Kong , the highest preference is for gaming (42%), followed by shopping and social interactions, each with 34%.
In Australia, 41% of respondents said they plan to access the metaverse within the next 12 months. For 20%, the main use will be for shopping, while 18% cited gaming and 15%, socializing.
The numbers are similar to do United Kingdom , where 43% of consumers said they intend to enter the metaverse within the next 12 months. However, there is a generational difference: 21% of so-called baby boomers —born between 1945 and 1964—want to have contact with this technology, compared to 62% of generation Z.
