Adidas desvela la ropa de juego para el shooter «Xociety» en Sui

Adidas Teams Up with Xociety for Limited Edition NFT Drop

Adidas has partnered with the Sui-based game Xociety to release 2,600 limited edition NFT mystery boxes launching on May 16. Priced at $129 each, the boxes include Adidas-branded digital apparel with rarity levels from Uncommon to First, designed for in-game avatars.

Each box also comes with:

A certificate of authenticity

XCS tokens, representing corporate shares in Xociety

The NFTs are tradeable on marketplaces post-launch, marking another strategic move by Adidas into the blockchain gaming space.

Adidas Expands NFT Push With Xociety Collaboration and Digital Wearables

Adidas continues to build its Web3 presence through a new partnership with the game Xociety, offering digital wearables via the Sui-based NFT marketplace, Tradeport. Mystery boxes containing Adidas-branded avatar skins are available for purchase until May 23. The rarest "First tier" boxes include all eight skin sets, each with a top, bottom, and sneakers, while "Uncommon" boxes offer three sets.

The collaboration coincides with Xociety's upcoming playtest, launching May 15 on the Epic Games Store. Backed by $7.5 million in funding raised last summer, the game aims to fuse blockchain elements with immersive gameplay.

Adidas first stepped into the NFT arena in late 2021 with Bored Ape Yacht Club and has since partnered with Doodles and StepN. While Adidas remains active in the space, competitors like Nike have pulled back—shutting down its Web3 subsidiary RTFKT at the end of 2024.