Animoca Brands collaborates with Honda for Web3 fan engagement at Japanese Grand Prix
Animoca Brands Japan, a subsidiary of Animoca Brands Corporation Ltd, will collaborate with Honda Motor (NYSE:HMC) Co., Ltd, to gift fans and participants membership NFTs and limited-edition commemorative NFTs at events associated with this week’s Japanese Grand Prix 2023.
This Web3 fan engagement will also involve another Animoca Brands subsidiary, Gryfyn, along with GET Protocol, a leader in delivering accessible NFT Ticketing infrastructure to mainstream audiences around the world.
NFTs to be gifted
The NFTs will be gifted during the FORMULA 1™ Honda & Red Bull Welcome Event at Zepp Shinjuku (Tokyo) in Shinjuku-ku, Tokyo, on September 20 and at the Honda booth at the Japanese Grand Prix 2023 at the Suzuka Circuit from September 21-24.
Honda plans to offer special experiences and perks at various future events to holders of Honda KEY NFTs, including through special collaborations with various companies.
Initially, Honda will distribute Honda KEY NFTs to all fans who apply for the lottery to purchase tickets to the welcome event in Tokyo, a special event organised by Honda.
Event attendees will receive a commemorative NFT, to be airdropped to ticket holders after the event.
In addition, Honda KEY NFTs and other special items will be available for redemption by fans visiting the Honda booth at the Grand Prix.
Collaboration
Animoca Brands Japan and Gryfyn, a Web3 wallet focused on connecting brands and communities, previously announced a collaboration with Honda to further fans engagement in Honda’s motorsports portfolio.
Honda is also working closely with Animoca Brands Japan on Honda’s Web3 fans strategy, with Gryfyn as wallet partner to host the Honda KEY NFT.
GET Protocol recently partnered with the Dutch Grand Prix to launch ticket-linked digital collectibles at the Zandvoort 2023 race and will be assisting Honda in launching its special commemorative NFT.
About Animoca Brands Japan
Founded in 2021, Animoca Brands Japan is the strategic subsidiary in Japan of Animoca Brands Corporation Ltd, a leading global Web3 company, with a motorsport games portfolio that includes products made in collaboration with MotoGP™ and other leading motorsport brands.
Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies.
It provides a platform that combines IPs with blockchain technology and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.
About Gryfyn
Gryfyn, a subsidiary of Animoca Brands, provides a Web3 wallet that allows users worldwide to easily and safely access digital experiences; own and handle digital assets; and connect with their favourite brands.
Gryfyn works with brands, projects and game studios worldwide to leverage blockchain technology to build stronger, more engaged communities.
