DeFi Data Shop Nansen makes first venture capital investment in game analytics firm ZeroDrop
On-chain data platform Nansen is getting into blockchain gaming, leading a $1.27 million seed round for Web 3 gaming startup ZeroDrop .
This is Nansen's first investment in an outside company. Mechanism Capital, Mixmob and angel investors also joined the round.
ZeroDrop said in a Thursday press release that it will use the funds for "technology development and customer acquisition" to provide analytics tools for emerging GameFi and non-fungible token ( NFT ) projects.
ZeroDrop aggregates in-game data and wallet analytics indexed by Nansen that can be used for targeted engagement, a largely untapped aspect of the industry, which has garneredhundreds of millions of dollars in investment in the last year.
Read more: Framework Ventures launches $400 million fund to back Web 3 gaming and DeFi
ZeroDrop is led by veteran gaming veterans from Web 2, including CEO Winston Ng , who joined ZeroDrop after working at powerful publishers Electronic Arts (EA) and Epic Games .
“We’ve done this in the past with EA and Epic games where we take game analytics, even network analytics, and combine them into what’s called cohort analytics. Same goes for wallet data,” Ng told CoinDesk in an interview .
“I wrote six or seven pages about this, and when I sent it to [Nansen CEO Alex Svanevik], 20 minutes into the call, he said he was going to close the entire seed round.”
The investment comes as Nansen continues to expand his business. Since raising $75 million in December, the platform’s analytics tools are now compatible with seven different blockchains, includingTerra and most recentlySolana .
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The original text is from :coindesk
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