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Telegram 推出应用内代币“Telegram Stars”，实现无缝数字购买

Hope C

Telegram 推出应用内代币“Telegram Stars”，实现无缝数字购买

 

 

 

Telegram推出了一款名为“Telegram Stars”的新应用内代币，旨在简化其平台上数字商品和服务的付款。首席执行官 Pavel Durov 在 6 月 6 日的 Telegram 帖子中宣布了这一代币，旨在简化 Android 和 iOS 上小程序内的交易。“有了 Telegram Stars，小程序现在可以使用最简单的付款方式接受数字服务的付款——Android 和 iOS 上的应用内购买，”Durov 表示。
 

开发者可以通过主要用于交易 Telegram 用户名的平台 Fragment 将这些 Stars 兑换为 Telegram“开放网络”的原生加密货币 Toncoin (TON)。此外，Stars 还可用于在 Telegram 上推广应用，提高应用的知名度和用户参与度。

 

Telegram 计划对在 Apple 和 Google 平台上使用 Stars 购买的广告进行补贴，这些平台通常会对数字产品销售收取 30% 的佣金。Durov 强调，这一策略将给开发者带来经济利益：

 

“如果开发者将星星重新投资于推广他们的应用，整体佣金将接近 0%。因此，在 Telegram 上发布应用比发布传统移动应用更具经济意义。”

 

Telegram 的热门应用之一Notcoin的成功凸显了这一举措的潜力。Notcoin 是一种“点击赚钱”代币，用户可以通过完成社交挑战获得 NOT 代币，在推出后的五个月内就吸引了 3500 万用户。目前，Telegram 的 9 亿用户中有超过 4 亿人每月使用 Telegram 机器人和小程序。TON最近创下了 7.65 美元的历史新高，目前的交易价为 7.50 美元。其 182 亿美元的市值仍低于 4 月 12 日达到的 252 亿美元的峰值。
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