The Sandbox keeps it cheerful with Smiley Factory game and avatars

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13th March 2026: Best known for its smiley logo, clothes brand The Smiley Company has announced a partnership with The Sandbox.

As part of the platform’s ongoing Season 7, the clothing brand has launched Smiley Factory, a business tycoon game in which players run a Smiley-branded production line. Within a 15-20 time-limit, players aim to expand their factory as much as possible – crafting apparel, investing earnings, expanding rooms, and producing higher-value products. 

Previously collaborating with brands such as Armani, L’Oreal and Adidas, this marks The Smiley Company’s entry into games.

Alongside Smiley Factory, The Sandbox is also launching its first NFT avatar on Amazon, based on the Smiley IP.

Source: https://www.blockchaingamer.biz/news/23033/the-sandbox-roundup/