Japanese Auto Maker Nissan Taps Into the Metaverse

Nissan Motor, a titan in the automotive industry, is accelerating its digital transformation by diving headfirst into the Metaverse.

This strategic pivot involves the filing of four Web3-related trademark applications with the United States Patent and Trademark Office (USPTO), signaling a bold venture into digital commerce and virtual engagement.

Nissan Enters the Metaverse

The trademarks, covering the brands “INFINITI, NISMO, NISSAN,” represent a nod to the future of automotive marketing. It is also a comprehensive embrace of virtual reality (VR), non-fungible tokens (NFTs), and blockchain technology. Indeed, Nissan’s vision extends to virtual clothing, cars, and goods, with plans to open stores and marketplaces for NFTs.

This initiative showcases Nissan’s innovative edge and reinforces its commitment to leading the automotive sector into the digital age.

“[This is a] provision of an online marketplace for buyers and sellers of non-fungible tokens (NFTs) and video, images, artwork, tickets, audio, sounds, music, and trading cards authenticated by non-fungible tokens,” the trademark filling reads.

Nissan’s foray into the Metaverse is a testament to the company’s foresight in recognizing the evolving consumer environment. For instance, the “NISSAN HYPE LAB,” a virtual store launched on March 8, 2023, exemplifies this. It offers a comprehensive car buying experience — from model selection to contract signing — all within the confines of the Metaverse.

Indeed, this platform, accessible 24/7, allows users to navigate the lab with customized avatars, interact with virtual staff, and even engage in a 3D simulation of their potential new Nissan vehicle.

The automotive giant’s endeavor into Web3 technologies, including NFTs and blockchain, underlines a strategic move to safeguard brand identity. With software for creating and trading NFTs, alongside a digital wallet, Nissan is setting the stage for a suite of Web3 services.