TV channel "Friday!" and Sber held the first talk show in the metaverse

The talk show was held on April 19  in  specially created  metaverse dedicated to the reality TV channel "Friday!" "Now I'm the boss!"

Five business executives were digitized for the talk show: Tatyana Shutova (4hands), Dmitry Levitsky (Hurma group), Alexey Osipchuk (Park by Osypchuk), Nikolay Pryanishnikov (World Class) and Maxim Valetsky (Mr. Doors).

Digitization was carried out with the help of Sber AR / VR Lab technologies. For this, 36 cameras were used and   motion capture technology, as well as face scanning in   a special Volumetric studio under strobe light. This technology allows you to get an exact digital copy of a person that interacts with   the user in   in real time.

Metaverse guests asked questions, bosses told how to build a successful business and shared their secrets. The moderator was the famous presenter Timur Rodriguez.

Within the virtual world "Now I'm the boss!" TV channel "Friday!" and  Sberbank opened the first alley of stars for Russian businessmen. On - nbsp; it contains the nominal stars of the participants in different seasons of the project. Among them are the restaurateur Dmitry Zotov, the founder of the network of premium beauty salons "Milfey" Elena Temirgalieva, the founder of "Dodo Pizza" Fyodor Ovchinnikov and others. By clicking on the   star, you can watch the episode of the show, in which the entrepreneur participated. In addition, each user can create their own star and  share it  in  social networks.

The project was promoted on the air of the Friday! TV channel. There were announcements and   promo videos, dice with   QR codes that led to   the landing page of the project, telestoris with   Timur Rodriguez.

On the day of the talk show, special inclusions from the metaverse were aired.

Results:

  - Coverage of the project amounted to 5.5 million people;

  - 100,000 unique users became interested in the project and went to the site (which exceeded the forecast by 36%);

  - In just a week of the project from April 12 to April 19, 24,000 unique users entered the metaverse.

Artemy Gladchenko, Marketing Director of Pyatnitsa TV channel:

“Friday!” is one of   the first on   Russian TV market came out in  virtual world and  uses its capabilities. We manage to effectively integrate our television broadcast with the  digital world. We we already had a case with the Kid Metaverse, the Meta-Shrovetide festival, and a new case with the virtual world of the show “Now I am boss! »  is the next step in the development of this area of projects.

As part of this project, for the first time we have used the possibility of special broadcasts of a channel from the Sber metaverse. We were amazed by the technologies of Sber Lab in this project and we are seriously thinking about digitizing all the hosts of “Friday!”.

Sergey Ganin, Director of the Corporate Investment Business Marketing Division, Sberbank:

The show "Now I'm the Boss!" has been on the air since April 2018. The project is 5 years old, and in this anniversary year it has reached a new level. Thanks to Sberbank's innovative technologies, the show is now in the metaverse. I invite everyone to follow the "big bosses" into virtual reality, win prizes and be on a talk show with their favorite characters of the program.

Now I'm - nbsp; boss - nbsp; - a unique experiment of the Pyatnitsa TV channel! and - nbsp; SberBusiness, in - nbsp; in which established businessmen and - nbsp; aspiring entrepreneurs change places for - nbsp; three days. Successful entrepreneurs return to   starting a business and   helping start-ups take things to the   new level. A - nbsp; novice businessmen on - nbsp; understand from their own experience what it is - nbsp; - to be a "big boss", study the structure of a large business and - nbsp; solve large-scale tasks.

The project team

TV channel "Friday!":

  - Artemy Gladchenko, Marketing Director

  - Artem Kudryavtsev, Senior Creative Producer

  - Digital — Natalia Batsueva, Dimitrios Merkouris

  - On-air promo — Mikhail Peregudov, Elizaveta Sviridova, Natalia Mazanik

  - Art director — Lera Shimchuk

PJSC Sberbank:

  - Sergey Ganin - Head of Marketing Department of the "Corporate and Investment Business" block of the Marketing and Communications Department

  - Svetlana Pai - Executive Director of the Marketing Department of the Corporate Investment Business block

  - Anna Korotkova - Executive Director of the Marketing Department of the Corporate Investment Business block

  - Julia Gofer - Head of Marketing Department of the Corporate and Investment Business Block

  - Valeria Klinnikova — Head of Special and Transmedia Projects, Marketing and Communications Department

Sber AR/VR Lab:

  - Maxim Kozlov - Head of Sber AR/VR Lab

  - Alexey Khramtsov - Head of XR and Volumetric Sber AR / VR Lab

  - Ilya Baturin - CTO of Sber AR/VR Lab

  - Ekaterina Sumacheva — Head of Digital Humans Sber AR/VR Lab

Sbermarketing:

  - Karina Ivanova - director of the event organization department

  - Konstantin Polyanichev - Head of Technology Department, Event Organization Department

  - Polina Kombacheva - Head of Integrated Projects Group

Sales House "Gazprom-Media":

  - Svetlana Dorogonova - Head of Sales and Communications with the channels "Friday!", "2 × 2", "TV-3", "Saturday!"

  - Elena Teterkina - Head of Department for Channels and Production Companies

  - Yulia Martyanova - Head of the Department for the Implementation of Sponsored Special Projects

• Alesya Degtyareva - nbsp; - manager for - nbsp; development of direct communications
• Yulia Karpova - manager for special projects
• Daria Nemirovich — digital assets sales manager for TV channels