The Roblox metaverse has been replenished with integration from MegaFon
MegaFon has become the first mobile operator to integrate into game world supercity . It represents the first Russian city, in which the main sights of Russia are collected. In integration "MegaFon" emphasized its leadership in mobile Internet speed and network coverage, and also demonstrated the benefits of tariffs. The creators shared the details with Sostav.
The game is released in the Roblox metaverse, the task of the players is to go from an ordinary citizen to the mayor of the city, performing various tasks. Additional abilities will help to achieve this goal, demonstrating the benefits of the “#Without Overpayment” tariffs - nbsp; - the pre-5G option, which accelerates the mobile Internet up to - nbsp; 50%, and - nbsp; "MegaPower".
MegaFon has introduced a full-scale MegaRunner game and four pre-5G high-speed Internet quests into SuperCity, as a result of which users receive an additional rating and bonuses in the game.
Players will:
- measure the speed of the Internet in order to install a MegaFon tower in the area of \u200b\u200bpoor coverage;
- to stretch the high-speed Internet cable to bathyscaphe under water;
- complete the MegaRunner game to collect lightning and get MegaPowers in game;
- collect pre-5G logo to get in-game boosters;
- visit the MegaFon film set with brand ambassador actors and a helicopter.
The popular tech blogger Wylsacom has already tested the game with his son and shared his impressions on his YouTube channel.
Elena Nechaeva, head of digital media and performance
Many international brands have already begun testing and exploring the possibilities of the Metaverse through various integration methods. In this year we also found the perfect occasion - wanted to do a large-scale integration that will strengthen the status of the No. 1 mobile operator and in the virtual world. Therefore, we were waiting for such a project as SuperCity, where we will visually build the positioning of MegaFon for the audience of mobile games through virtual UN, branded stores and locations. A also in in a game format, we will give the opportunity to study what “MegaPowers” are and in what is the use of them use on tariffs "#WithoutOverpayments".
Konstantin Ivanov, Head of Project Implementation Department
According to our statistics, about 70% of Russian users enter the game from mobile phone, so they need fast mobile internet. "MegaFon" - -nbsp; - is the first brand in - -nbsp; our city, with - -nbsp; with which we - -nbsp; also agreed on - -nbsp; values. After all, MegaFon has an anti-cyberbullying program, and our task is to create, first of all, a safe space for Russian users. Now we already see interest in brand in the city, because it is such integrations and that make the city real, alive.
Game SuperCity - the first Russian city built by the Russian movement of schoolchildren. In it contains the main sights of Russian cities. To start the game from - nbsp; MegaFon, you need to download the Roblox mobile application and - nbsp; play - nbsp; "MegaRunner".
"Megaphone"
Director for - nbsp; brand and - nbsp; marketing communications - nbsp; - Tatyana Gura
Head of direction - nbsp; digital media and - nbsp; performance - nbsp; - Elena Nechaeva
Senior Manager for digital media — Igor Melnik
Internet Marketing Manager - Evgenia Konina
Agency We are pro
Head of Project Implementation Department - Konstantin Ivanov
Project manager - Ekaterina Esinova
Art Director — Slava Nikitin
Development team leader — Anton Gorokhov
