66% of gamers in Brazil know about NFTs, reveals a survey by bayz

Two-thirds (66%) of   Brazilian gamers know what non-fungible tokens, or NFTs, are, and at least 73% "will certainly or likely invest in these assets." The revelation is from the research “ Web3  Gaming: a landscape of total gamer pop” (Web3 Gaming: a panorama of the gamer population in general, in free translation), carried out by the startup bayz. 

In addition to tracing the different profiles of gamers no  Brasil , the research also addressed their relationship with Web3 games. In the methodology used by bayz, every person who interacts with games at least once a week was considered a gamer.

Presence of 'uncles' is greater

The first point among the various relevant insights of the research is in the demographic data, which reveal the predominance of women (53%) in the Brazilian gamer ecosystem. Although the game market still has sexist traits, the female audience remains engaged.

Demographic data also show that most Brazilian gamers are people over 30 years old. The result may surprise some enthusiasts, as it is common for Gen Z and Millennials to represent the majority of the gaming audience, as happened in a report by Tapjoy published this year.

The high presence of gamers over the age of 30, however, did not surprise bayz. João Borges, co-founder of the startup, says that the breadth of age groups was already an expected result, given the purpose of the research to understand the general panorama of the gamer population.

“In addition, we are now seeing a whole generation of gamers who have had gaming as a hobby and passion since the 80s and who are now adults, with their own families, but who still carry that passion from their childhood and adolescence, far beyond a form of entertainment, but also a lifestyle”, adds Borges.

Connected to NFTs

When it comes to knowing what NFTs are, 66% of gamers already know what these tokens are. The level of understanding, however, varies depending on the platform gamers use to play. While 65% of 'mobile' gamers know what these tokens are, the level of understanding about NFTs rises to 80% among gamers who prefer to play on console, or video games.

When it comes to already owning some kind of non-fungible token, 22% of the gaming enthusiast public already have one of these assets in their digital wallets. Mobile device users are the ones who have the least NFTs (20%), and console users are the ones who most accumulated these digital assets (30%).

This variation in understanding has to do with the fact that most Web3 games currently available focus on a desktop experience, says Borges. He further states that the lack of mobile game development does not come from a lack of interest from companies, but is caused by technological barriers.

“We at bayz have no doubt that this is a natural development path, and we believe that once new titles come to mobile, more massive adoption across all player profiles will follow.”

The co-founder of bayz also says that captivating mobile gamers is the biggest challenge in the Web3 Gaming market, as 2.2 billion of the active gaming audience (73%) use their smartphones to play.

Gamers' motivations

Bayz's research still points to a great interest from gamers in acquiring NFTs: 73% plan to have one of these tokens in the future. Once again, the audience that plays through consoles leads the metric (78%), while the audience of smartphones comes in last (73%).

Among gamers' motivations for acquiring NFTs, three stand out:

• Possibility of acquiring an asset that is worth a lot of money (41%);
• Possibility of trading these assets for benefits in exclusive products and services (37%);
• Possibility of owning an asset that can become a business opportunity (37%).

The greater interest of gamers who use consoles in owning NFTs is due to the fact that they are more 'hardcore' users, and these are precisely the ones who most interact with Web3, in Borges' view, from bayz.

“For them, games are not just a hobby, they are an essential part of their lives, which is why they will always be one step ahead in their quest to experiment with innovations and adopt new gaming segments.”

Liquidity darlings

A  Binance , major  exchange   in the world in terms of traded volume, is preferred by Brazilian gamers who interact with NFTs. The total number of users in the gaming public is 42%, with gamers who use the computer to play games representing the largest share (46%).

Taking into account only national exchanges, Mercado Bitcoin is ranked first, and second in the overall ranking, with 22% of gamers using the platform. It should be noted that the Bitcoin Market has already had campaigns within the traditional games market, through the sponsorship of the Brazilian Counter-Strike Circuit.

In the view of Robson Harada, CMO of Mercado Bitcoin, this sponsorship was important to make the exchange known among gamers. This is not, however, the company's only initiative in this sector.

“MB goes further into gamer territory, having products such as game tokens in Web3 metaverses, creating even more association power when we deliver a functional product.”

 

Harada also revealed to Cointelegraph Brasil that the Bitcoin Market will soon announce support for one of the “most traditional esports organizations in Brazil”.