Papa Johns unveils NFT collection in OneRare’s Foodverse
American pizza restaurant chain Papa Johns has launched its first range of digital collectibles, offered in three flavours.
The collection will be available on OneRare’s Foodverse and feature some of the brand’s “most loved” flavours as pizza NFTs.
“We are committed to staying ahead of the curve and exploring innovative technologies like NFTs and web 3.0,” Papa Johns CEO, UAE, KSA and Jordan Tapan Vaidya said.
Three of Papa Johns’ best-selling pizzas, Super Papa’s Pizza, Spicy Chicken Ranch Pizza and Vegan Sheese Garden Special Pizza, will be be launching as NFTs exclusively at OneRare Kitchen.
According to Vaidya, the move will keep the pizza brand relevant for future generations.
“This not only positions our brand at the forefront of the industry, but also helps us capture the attention and loyalty of the next generation of consumers who are eager for cutting-edge experiences. Our tie up with OneRare is a step in that direction,” he added.
The partnership will lead Papa Johns’ into the metaverse world. With its virtual experience centre in OneRare’s Foodverse, it aims to “take global foodies on a virtual pizza journey,” giving them information about the history of the brand and its recipes.
