SM Brand Marketing, super normal and artist profile NFT issuance

SM Brand Marketing 'Profile Photo Type' (PFP) using portraits of super normal and K-pop artists  Jointly plan a non-fungible token ( NFT ) project.

A new user participation type content concept P2C (Play2Create) ecosystem is also established. Super Normal is an NFT project team that recorded the largest transaction volume in Korea, achieving a cumulative transaction amount of about 100 billion won in the global NFT marketplace 'Open Sea'.

Based on the partnership, the two companies utilize the intellectual property (IP) of K-pop artists who are gaining great popularity worldwide, and create PFP NFTs, which were created with trendy and beautiful painting-style artwork by 'Gypsy', a representative artist and famous illustrator of Super Normal. We plan to introduce them sequentially.

The two companies jointly build a user-participation (P2C) creation platform based on the technology possessed by Super Normal, understanding of crypto fandom, and know-how on IP and fandom business accumulated by SM Brand Marketing, allowing K-pop fans to directly enjoy creative activities. support to do