Kalinka Group enters the metaverse market
Ecosystem Kalinka became the first Russian real estate company to conduct transactions in the virtual reality space.
According to experts, the demand for virtual real estate is rapidly gaining momentum. So, in 2021, real estate sales on the main platforms of the metaverse amounted to $501 million, and in 2022 they can reach $1 billion. In the next few years, the growth of the metaverse real estate market will be about 30% per year.
“The digital copy of the world is just around the corner, this is a sign of the third industrial revolution, and all future explorers know this. And the Kalinka ecosystem, as a digital company, always strives to be one step ahead, said Ekaterina Rumyantseva, founder of the Kalinka Group. “According to statistics, a real boom in virtual real estate is now beginning, and we are pleased to be Russian pioneers in this area.”
Kalinka Group started working on the metaverse market together with the Maff Metaverse agency. Together, the companies will provide a range of services in Decentraland and Sandbox from the selection and purchase of virtual land plots for construction to the organization of events in the metaverse. Clients will be able to open their own virtual office or host a product presentation in the Metaverse of their choice.
“Entering the metaverse market is a qualitatively new, immersive way of interacting with the audience,” explains Alexey Pomykanov, founder of Maff Metaverse. – Moreover, the investment potential of the metaverses is really huge. Citibank analysts predict the metaverse economy will grow to $13 trillion by 2030. Every day, the world's largest brands announce their entry into the "new Internet".
“In recent years, many people have invested millions in NFTs and cryptocurrencies, and more and more buyers are entering the virtual real estate industry, realizing that this market is the future,” explained Yaroslav Kozlov, Marketing Director of Kalinka Group. “At the same time, crypto investors do not need to dive into the process and understand all its subtleties – our specialists will guide the client all the way to the deal and earning income.”
