Wildcard generated $77,928 from a single stream on Thousands platform

Playful Studios CEO Paul Bettner has announced some impressive numbers following the weekly Wildcard playtests the studio has been running. 

As a recap, Wildcard is a fully web2 PC game, a hybridization of sports, MOBA and character collection, or Character Collection Action Game (CCAG) as it’s been labelled. Its web3 element comes in the form of Thousands, Playful’s integral streaming platform which rewards spectators, fans, streamers and content creators with WC tokens. Technically live, the token is currently locked in terms of the ability to cash it out.

To date, Wildcard has undergone 12 live-streamed events via Thousands, nine of which were Wildcard exhibition matches, and three which were experimental streams with partners and creators.

Based on these, Bettner has provided the following stats:

• Average Revenue per Viewer: $109.
• Average Viewer to Payer Conversion: 51%.
• Retention: D3 82%, D7 62%, D14 52%, D30 38%.
• It also generated $77,928 in terms of IAP from one two-hour stream.

As the co-creator of Words With Friends, which was acquired by Zynga for at least $53 million, Bettner puts it this way: