Brazilian gaming market moves BRL 12 billion a year and aims to expand with cryptogames and the metaverse

The market of  games  no  Brazil  generated approximately R$12 billion in revenue in 2021, according to an estimate by  Newzoo , a data research and analytics platform specializing in the industry.

The figure can be attributed to a contingent of 75% of the Brazilian population that declared themselves to be gamers in the Game Brasil Survey (PGB) and to the 169% growth of national studios specialized in this sector of the entertainment industry identified by Abragames (Associação Brasileira dos Game Developers).

Now the  metaverse  and blockchain games present themselves as a new front of market expansion for Brazilian creators, informs  report  from Forbes published this Thursday, 13.

João Borges, founder of BAYZ, sees cryptogames and the metaverse as a growing niche in the global games industry. However, he makes the reservation that both are still little known – and understood – by most Brazilian gamers. Market growth, according to him, depends on investment in education:

"The world of games is increasingly associated with the opportunities of cryptocurrencies, blockchain and everything that has been built from Web3, and this makes for, yes, a period of education. At this moment, we work with B2B , developing several projects with companies and we are witnessing an increasing interest from endemic and non-endemic companies."

 

BAYZ emerged as a sub-DAO of Yield Guild Games (YGG) in September 2021. Currently, a  Brazilian startup coordinates the most engaged Web3 gaming communities in Brazil, and counts on the active participation of players, developers and brands that are participating in this movement of building a new paradigm for the future of games.

BAYZ has already invested $1.8 million in various blockchain games, including MetaSoccer, Castle Crush, Monkey League, Thetan Arena and the biggest hit on the market, Axie Infinity (AXS tickers down R$58.58), despite unfavorable conditions. of the crypto and blockchain games market this year 2022.

In late June, a  BAYZ has also partnered with the metaverse The Sandbox ( SAND tickers down R$4.15 ) with the aim of introducing Brazilian companies to the platform, alongside  major brands and international personalities , such as Playboy, the Smurfs, The Walking Dead franchise, rock'n'roll legend Elvis Presley and rapper Snoop Dogg, as reported by Cointelegraph Brasil recently.

Another young company focused on the opportunities opened up by cryptocurrencies and technology  blockchain  is Outplay. Created by Paulo Benetti, a professional mobile game player, a  startup   is an agency focused on the production of content for gamers that has become a reference due to a series of partnerships with brands and projects for the development of projects for immersive platforms.

For Benetti, the innovations introduced by these new technologies bring with them new narrative and business development paradigms and this is where the best opportunities for both creators and companies lie:

"There are more and more opportunities for brands in the metaverse and the relationship between this world and the gaming ecosystem is direct because it goes beyond technology. Outplay's growth is based on looking at this industry in all its complexity. games, but it connects servers, esports organizations, streamers. Naturally, this creates many challenges, but above all, opportunities for many companies."

 

 

constant reinvention

The increase in female participation in the gaming ecosystem is another relevant trend recently identified. According to Pesquisa Game Brasil, women are already the majority in the mobile game niche.

This is one of the aspects that shows that the Brazilian games industry is in a constant process of constant reinvention, as highlighted by Claudio Prandoni, a digital products analyst at Terra who has been following the development of the sector for years:

"It is a market that has many difficulties to maintain a constant and predictable growth, but it also ends up being fertile ground for a lot of creativity and experimentation. On the part of the public, I feel that there is increasing maturity and diversity, which is very healthy for this world to grow and flourish here in Brazil. For me, the current moment is very special due to the great attention and investment of non-endemic brands, which helps to consolidate a gamer culture in Brazil and make the segment increasingly interesting and sustainable."

 

As Cointelegraph Brasil reported recently, although most Brazilian gamers still have little familiarity with the crypto space, the country has recently gained prominence as one of the world's main hubs of adoption of  DeFi (decentralized finance)  and blockchain games.

According to data from  Consensys , the company responsible for MetaMask, the main application for connecting to a  Web3  e which has 30 million monthly users, Brazilians are in second place in the ranking of users DeFi and em  third place in the blockchain games .