Mobile Streams begins marketing for Mexican football team NFTs

Mobile Streams PLC on Friday said it has begun the marketing for the Mexican National football team non-fungible tokens, which it will be producing.

Shares in the London-based mobile content provider were up 5.6% to 0.30 pence each in London on Friday around midday.

In August, Mobile Streams said it had signed a three-year contract to be the exclusive global producer and provider of NFTs for the Mexican National football team. It noted that the contract would begin on September 1 and last for three years.

Under the contract, the company will produce a large range of collectable trading card NFTs for the Mexican National Team, for an undisclosed amount.

"NFTs are digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded. In effect the company's products are digital merchandise," Mobile Streams explained.

On Friday, the company said its site will be taking sign-ups immediately, as its marketing stage for the NFTs has gone live.

Back in July, Mobile Streams announced that it has signed a five-year contract to be the exclusive global producer and provider of NFTs for Pumas football club. Club Universidad Nacional AC - Pumas - is one of the "big four" football clubs in Mexico with a fan base primarily based in Mexico and the US.

Earlier this month, the marketing for Mobile Stream's Pumas football club NFTs also started.

It added that it has already seen "extremely strong demand" for these products.

Chief Executive Mark Epstein said: "Getting these two sites live is a real milestone for the MOS team and the business as a whole. We are now into the marketing phase for both of the Mexico contracts we have announced.

"Shortly the NFTs will go on sale and we can't wait for people to see the products that we have created. We believe they will engage football fans around the world and deliver enormous value to our partners and those that own the NFTs themselves," Epstein added.