MetaMask Confirms $30M Rewards Program, Links to Future Token

MetaMask's mobile app (Gabby Jones)

MetaMask confirmed over the weekend in a post on X that it will roll out a new onchain rewards program in the coming weeks, setting aside more than $30 million in Linea tokens for its first season.
The wallet app described the initiative as “one of the largest onchain rewards programs ever built,” while stressing it is “not a farming play” but a way to “regularly give back” to users.

Rewards will include referral bonuses, mUSD incentives, exclusive partner rewards, token access and other perks, MetaMask said.
Long-time users will receive special benefits, with the program explicitly connected to the long-anticipated MetaMask token.

“OGs will not be ignored,” the team wrote, hinting at allocations for early adopters.

Linea is Consensys’ in-house Ethereum layer-2 network, launched in September with a 9.4 billion token airdrop. Allocating $30 million in Linea for MetaMask Rewards ties two flagship projects together, effectively using MetaMask’s reach to bootstrap activity on the new rollup.

MetaMask’s mUSD stablecoin, issued by Stripe-owned Bridge, also launched last month and now has a circulating supply near $88 million.

With rewards tied partly to mUSD, the program is designed to create incentives across wallet, stablecoin and layer-2 infrastructure.

MetaMask has not clarified whether certain jurisdictions will be excluded or if anti-Sybil rules will be enforced, an important detail given the track record of rewards programs being gamed by farmers.