Playnance Goes Public, Shows Web3 Gaming Can Reach Mainstream Players

Playnance, a Web3 infrastructure and consumer platform founded in 2020, made its first public announcement today, revealing it has been quietly running a live Web3 ecosystem that brings mainstream Web2 users onto the blockchain.

From Web2 to Web3 Gaming

The platform functions as a gaming infrastructure layer, partnering with more than 30 game studios to convert thousands of games into fully on-chain experiences.

All gameplay actions are executed and recorded on the blockchain, while users interact through familiar Web2 interfaces, such as standard account creation and login flows. This allows players to engage with blockchain systems without needing wallets, manual key management, or deep technical knowledge.

The platform reports processing around 1.5 million on-chain transactions per day and serving over 10,000 daily active users, most of whom come from traditional Web2 environments. 

Its consumer-facing platforms, including PlayW3 and Up vs Down, run on shared on-chain infrastructure and wallet systems, enabling users to move seamlessly between products without repeating onboarding steps.

Scaling for Real Users, Not Speculators

CEO Pini Peter said the company prioritized live operations and real user behavior before going public.

“Our focus was on building systems that people could use without needing to understand blockchain mechanics,” he explained, noting that Playnance waited to make a public announcement until the platform had been fully tested and reached meaningful scale.

Playnance, a Web3 infrastructure company, is bringing mainstream gamers onto the blockchain through its consumer-facing platforms, including PlayW3 and Up vs Down. 

Its ecosystem token, G Coin, is currently in pre-sale on the company’s official website. The platforms share blockchain systems and digital wallets, allowing users to move seamlessly between games without creating multiple accounts. All gameplay is recorded on-chain while players retain full control of their assets.

The infrastructure is designed to handle high-volume activity and continuous on-chain execution, part of a broader trend of blockchain applications reaching beyond early adopters. 

The company says it plans to expand its ecosystem based on actual user behavior and platform performance, rather than relying on speculative adoption.

Why This Matters

Playnance’s approach shows that blockchain gaming can attract mainstream users without requiring technical knowledge, a trend with potential implications for the wider Web3 market.

Source: https://dailycoin.com/playnance-public-web3-gaming-mainstream-players/