How Crazy Defense Heroes Dominated the Game Money Game
Mad Defense Heroes celebrated its fourth birthday yesterday. Today, it reigns supreme in the gaming monetization space
Crazy Defense Heroes started four years ago as a simple tower defense game. It now dominates the world of gaming money-making games with 139,798 unique active wallets interacting with the platform every day.
The history of tower defense (TD) games dates back to the early 1980s. The premise is simple: stop a stream of enemies trying to traverse the map from point A to point B. Players have an array of defensive weapons that they can deploy strategically to stop opponents from advancing.
Crazy Defense Heroes is one of many such free-to-play games, which first launched four years ago as a sequel to Crazy Kings. But in May 2020, Animoca Brands, the game’s developer, began to incorporate blockchain technology into the game to generate a new experience and gradually take over the world of game money making. They called the project Tower Experiment, an initiative to transform existing mobile games into blockchain games for money to be played.
The graph above shows the number of unique active wallets that have interacted with Crazy Defense Heroes since December 2021. During this period, average daily engagements have risen from 20,655 UAWs in December 2021 to 139,798 in March 2022.
The transition from free-to-play to gaming for money
Many consider the shift from free-to-play to monetized games to be one of the defining differences between web2 and web3. Free games are software bundles packaged in centralized servers that users can play for free. Game consoles often make money through advertising, microtransactions, and content expansion. Think candy in Candy Crush and character skins in Fortnite.
Play-to-earn games contain more or less elements of blockchain technology. Users can earn rewards and trade assets within the ecosystem to earn tokens, cryptocurrencies, and real-world currencies. In May 2020, Animoca Brands began selling 100 Value Chests. These contain in-game content and resources, as well as a Crazy Defense Heroes collectible NFT card. This is the first introduction to NFTs for gamers.
On February 25, 2021, Animoca Brands introduced token economics to Mad Defense Heroes by minting 10 billion TOWERs (in-game ERC-20 tokens on the Ethereum blockchain). The token launch is scheduled to continue until early 2026, and the token distribution is as follows:
Play and earn: 3 billion tokens
Marketing capital pool: 1.5 billion tokens
Liquidity Pool: 1.5 billion tokens
Team and advisor pool: 1.5 billion tokens
Company Reserve Pool: 1.5 billion tokens
Community Development Fund: 1 Billion Tokens
Players can earn experience points by completing in-game monthly tasks. Then, by linking their cryptocurrency wallets to Crazy Defense Heroes, they can get a share of the prize pool of TOWER tokens. This March and next April, the prize pool will reach 1.8 million TOWER ($352,000). TOWER rewards are now paid out on the Polygon blockchain.
How Crazy Defense Heroes compares to the field
It would not be an exaggeration to say that crazy defensive heroes dominate the game. Looking at DappRadar's blockchain game rankings page, we can see that the game is at the top of the charts across multiple analytics categories.
In terms of the total value of smart contract assets of dapps, Mad Defense Heroes ranks sixth among all blockchain games with a balance of $156.55 million.
The platform had the highest number of unique active wallets interacting with dapps in the past week and was third behind Splinterlands and Alien Worlds.
These impressive rankings are a testament to Animoca Brands' continued development of Mad Defense Heroes. They plan to release a new blockchain-based tower defense as the latest entry in the series. It will also allow players to use their Crazy Kings franchise NFTs and earn TOWER tokens through play.