FC Barcelona launches NFT collection inspired by its player Alexia Putellas
FC Barcelona announced a new non-fungible token ( NFT ) called “Empowerment” from their “Masterpiece” collection, inspired by the club's footballer, Alexia Putellas. The collectible was made in collaboration with the organization "World of Women".
FC Barcelona highlighted that the NFT is in recognition of Alexia Putellas for her “exceptional” role as “best player” during the “Women's Champions League” semifinal last season 2021 /2022. The NFT will be auctioned on June 26 at the marketplace Opensea.
FC Barcelona launches the second NFT of a collection of 10
“Empowerment” is the second piece in a collection of 10 NFTs, the first being Johan Cruyff’s “In A Way, Immortal”, released in 2022. The club has emphasized that it is not looking to jump on a collectibles trend, so the missing pieces will be released gradually.
In this regard, the research director of FC Barcelona explained:
“On April 22, 2022, the Spotify Camp Nou broke the world record for attendees in a match of soccer female in the semifinals of the Women's Champions League against Wolfsburg. The #2 Empowerment Masterpiece honors Alexia and women's sports, one of the Club's priorities. The club continues with its commitment to adopt technology”.
FC Barcelona emphasizes that “Empowerment” is the first auction they will hold at the marketplace Opensea and will only be available for 48 hours. The holder from Alexia Putellas' NFT will have access to club experiences in their women's area, such as meet & greet with the soccer player and a pair of signed soccer boots.
Not only that, the holder You will also have access to another experience: a physical seat at the Spotify Camp Nou, decorated by the Catalan artist Óscar Tusquets and signed by Alexia Putellas. For her part, the COO of World of Women, Shannon Snow, emphasized:
“We have selected an exceptional artist from our community, Rhi, to create a stunning piece of art that captures the essence of empowering women in sport. Together, we aim to activate a global movement that uplifts female athletes, breaks down barriers and inspires future generations."
It is not the first NFT that the club has launched this year, since FC Barcelona launched its first NFT collection in favor of sustainability, in collaboration with Plastiks. This with the aim of reducing plastic pollution and promoting greater environmental care.
The FC Barcelona fan token continues in free fall
FC Barcelona has taken NFT releases in stride, as the crypto market holds at bear market , and the clearest example is the fan token of FC Barcelona, which records losses daily rates of 3.41% at a price of $2.24. However, in the same week, the fan token $BAR reached a price of 2.36 dollars.
BeInCrypto reported on June 9 that after rumors that Lionel Messi would join FC Barcelona and later confirmed that he would sign for MLS club Inter Miami, Barcelona's fan token plummeted almost 13%. The confusion of the club's fans was such that it led to the collapse of $BAR in less than 24 hours.
The price of the FC Barcelona $BAR fan token was as high as $53.72, one of Lionel Messi's last seasons at the iconic club. From 2021 to date, the fan token has lost more than 10 times its value, particularly since Messi's departure.
