The metaverse says present in Argentine soccer
The Sub 20 World Cup that took place in Argentina introduced a new innovation in the soccer ; the digitization of the stadiums through the metaverse .
This initiative allows users to walk around and sit in team scenarios from any country, while accessing real-time data. During the event, the first test was held at the Estadio Único Madres de Ciudades in Santiago del Estero. Thus becoming the first digitized stadium and marking the beginning of a new technological era in sport.
Taking Argentina's soccer stadiums to the metaverse
As reported by the sports media Marca TV , the company responsible for this project is the Spanish company "Guardians of the ball" (GOB) . It seeks for this technology to become the main way of consuming soccer in the coming years.
Through artificial intelligence known as “Web 3.0” and mixed realities, GOB has implemented technological advances in the stadium in northern Argentina. Thus embracing the new forms of audience consumption.
The virtual metaverse offers users the opportunity to explore and experience team stadiums from around the world. This technology allows users to view real-time data while watching matches, interact with friends through chat and comments.
Its functions also include exploring the surroundings of clubs, museums, art districts and legendary areas, among many other interactions. All available with just one click.
This virtual world is designed for simulate soccer experience real. However, the metaverse adds the added bonus of users being able to customize their characters, purchase virtual goods, invest and connect with other participants from around the world. It should be mentioned that Argentina already has a good track record in this area, being the metaverse of Upland one of the sponsors of the AFA. Another example has been the Kun Agüero's debut in the metaverse.
In addition to soccer matches, the digital world offers complementary activities such as exclusive experiences, acquisition of NFT ( Non-Fungible Tokens ), tours of legendary stadiums, virtual stores, opportunities for real-world interaction and buying and selling of players
The metaverse as an opportunity to connect fans with football
The soccer metaverse also includes innovative technological features, such as the use of virtual reality and augmented. Estar aim to provide users with a more immersive and realistic experience, both in stadiums and on the pitch. Artificial intelligence is also integrated to improve gameplay and provide a more authentic experience.
This virtual platform created by GOB aims to allow users to experience and enjoy soccer in a new and exciting way, while giving them the freedom to personalize their experience and connect with teams, players and artists from different parts of the world who are already part of this virtual world.
As part of this initiative, thematic zones have been created such as the Art District and the Las Leyendas zone, which allow the appearance of brands to prolong and monetize their experience with users beyond the real world . In addition, renowned artists have joined, such as the Paraguayan painter Lili Cantero, who creates works for FIFA and Conmebol, including some spectacular boots for Lionel Messi.
Another featured artist is Cristian Landi, who he painted a live painting of Maradona that was signed by Diego himself and is expected to be auctioned for several million euros in the Emirates.
