Rosbank presented the New Year's metaverse
Modern technologies open up a new way of communication for progressive companies. Involvement in the process, the opportunity to be a participant, and not just an observer - this is a completely different potential for business development. For Rosbank, this is not the first experience of creating a metaverse; earlier, a similar project was successfully implemented as part of the Rosbank Future Cities festival.
Especially for the New Year, Rosbank has developed a digital interactive project - "New Year's Journey with Rosbank". This is a multifaceted space where the Bank's clients and other guests can immerse themselves in the world of miracles, magic and pleasant surprises.
The Rosbank Metaverse is an animated 3D platform with several open locations, the possibility of interaction between other guests of the digital space. At the same time, no special devices are needed to immerse yourself in the metaverse - everything is available in the browser of a PC or smartphone on the --nbsp system; android .
Before starting the journey, it is recommended to listen to the advice of the New Year's snowman, who will help you learn how to manage your avatar, and also talk about the possibilities of the Rosbank metaverse. Your character can move around in 3D space, jump and, as already mentioned, interact with other guests.
The space is not limited by a linear route, the avatars are given freedom of action on the principle of computer games with an "open world". The sequence of visiting locations, the choice of activities - all this is at the discretion of each visitor to the metaverse. The avatar can climb up the garland to a giant 3D Christmas tree. The toys for the Christmas tree were originally created by employees and clients of Rosbank, and then digitized in the metaverse. Thanks to AR (augmented reality) technology, you can “try on” toys from the Rosbank Christmas tree on your own homemade Christmas tree. To do this, just use the camera of your smartphone. Avatar can also take an exciting walk in the ice park. A New Year's quest awaits guests in the "City of Gifts" location. Those who successfully complete the task will be able to take part in the drawing of real gifts from Rosbank, which will go on in January. Of course, it will be possible to go to the virtual office of Rosbank and listen to congratulations from the company. The Metaverse also contains a "secret" location - it will be necessary to carefully explore the digital space to find it. This is an observation deck where the avatar can admire the New Year's fireworks, as well as look at the panorama of the digital locations of the metaverse.
Rosbank's New Year's metaverse is combined with another digital space, the Rosbank Future Cities 2022 digital public art festival. This is also a metauniverse, which is a virtual city filled with contemporary art objects.
