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Cerveza INDIO will launch its first concert tour powered by NFTs

 

Cerveza INDIO will carry out the first concert tour promoted by NFT in collaboration with Apodaca and the Mexican musician Siddhartha.

 

“Emperadores por Cerveza Indio” will be the name of the collection of 4,000 NFTs that will have a benefits package during the talent tour with 12 dates around the Mexican Republic.

 

The tour will be accompanied by the "We are all ROCK" campaign, with the aim of consolidating the brand as the beer most associated with the musical genre, so there will be a strong presence in digital media.

 

“For more than 120 years, Cerveza Indio has been characterized as an innovative brand in the way of supporting Latin music, which is why we are very excited to launch this initiative at the hands of such a successful and recognized artist as Siddhartha and that we are convinced It will be a good showcase for Mexican talent”,

explains Rodrigo Mendoza, Indio brand manager.

From pre-sale to the front rows, backstage access and even the right to propose a band or opening artist during Siddhartha's tour will be financed with collectibles, so it will take place during 2023.

 

“I am very happy to collaborate with Cerveza Indio on this project that provides visibility to all the talent in our country in a new and attractive way for both the artist and the public”,

Siddhartha pointed out.


Among other surprises that Marca Indio has for its emperors that will be granted according to the Terms and Conditions of the platform.

 

Users will be able to acquire the NFTs through the official Opensea page or on the INDIO page by entering this link from December 15 until the day of disclosure.

 

The buyers will be “UNCONTAINABLE” promoters of Siddhartha's 2023 tour, where he will receive incredible INDIAN Beer rewards. In addition, they will be able to register their emerging band to open the concerts of the tour.

 

At the end of the tour, users will receive an Airdrop of the cost of the NFT purchased at the time of the mint in ETH, plus a 10% reward on the Airdrop.

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