Daewoong Pharmaceutical launches Urushot character NFT… Strengthen communication with MZ generation
Daewoong Pharmaceutical announced on the 15th that it will release five types of non-fungible token (NFT) pictures through the platform of 'Ground X', a Kakao blockchain affiliate, using its own developed Urushot character.
In order to get closer to consumers of the MZ generation, Daewoong Pharmaceutical has developed the Urushot character that resembles the company's symbol, a bear. The main character, 'We', is an office worker who has just joined the company, but has a character who confidently says what he wants to say. The purpose is to allow the MZ generation to relate and sometimes share joy. 'Nero' is characterized by the ball of the same color as the Urushot tablets. He has a personality that comforts people with his cute appearance.
Daewoong Pharmaceutical plans to use NFT to further raise awareness of Urushot products targeting the MZ generation who reveal their individuality. In particular, it is a policy to strengthen communication with consumers so that modern people who feel light fatigue in everyday life, such as leisure life or meeting with acquaintances, can easily relieve fatigue.
NFT refers to a virtual token that proves ownership of a digital asset using blockchain technology. As a separate unique recognition value is given within the NFT, it is rare and cannot be replaced, so the influence is increasing recently, centering on digital artworks such as paintings and videos.
There are a total of 5 types of NFTs that Daewoong Pharmaceutical has released. It consists of an image of us and Nero hugging and patting each other, a picture of us charging with Uru Shot, an image of delivering a message to recover from fatigue with Uru Shot, and two series of images of us and Nero going on a trip. The NFT can be purchased on the Ground X platform 'Defactory'. We operate a limited edition Urushot character goods gift event for buyers.
Lee Eun-jeong, head of Daewoong Pharmaceutical's CH headquarters, said, "We planned this NFT by reflecting the consumption trend of the MZ generation, which values scarcity."
On the other hand, Daewoong Pharmaceutical announced that the Urushot character goods can also be found through the KakaoTalk channel, such as the 'Living Freshly' goods edition, which will be released at the end of this month.
