Banco do Brasil announces first investment in the metaverse with a focus on financial education

O  Bank of Brazil  presented on Friday (7) BraBlox, the institution's first experience no  metaverse . It is a platform within the Roblox world and was developed for children and teenagers with the aim of promoting financial education.

The action guides players through a map full of puzzles that provide financial intelligence guidance, helping to solve real economic and planning problems while working on the main pillars of the Banco do Brasil brand: culture, technology, sustainability and sport.

In BraBlox, gamers are inserted into a map full of Brazilians, which takes players to various tourist spots in Brazil, unraveling enigmas while getting to know several postcards and monuments with representation from all states of the country.

The action was entirely developed by employees of Banco do Brasil, and as a way of promoting the BB experience, the creators included in the story the Amigos Imaginários BB, protagonists of the Bank's advertising campaigns, which guide participants through the adventure, helping them to for challenges that directly reflect on real-life financial issues, and in the end they present them with a skin.