Animoca Brands and Coincheck partnership focuses on user experience in blockchain-based metaverse
“It is a privilege to enhance our collaboration with Coincheck and deliver more premium NFT, metaverse and gaming projects to the mainstream audience in Japan,” Animoca co-founder and chairman Yat Siu said.
Animoca Brands Corporation Ltd and Japanese-focused partner Coincheck Inc are set to strengthen their collaboration.
The two companies have agreed that Animoca Brands will be responsible for intellectual property and content development as a blockchain gaming producer, while Coincheck will take the role of distribution and community development in the Japanese market.
Premium NFT and gaming projects
“It is a privilege to enhance our collaboration with Coincheck and deliver more premium NFT, metaverse and gaming projects to the mainstream audience in Japan,” Animoca co-founder and chairman Yat Siu said.
“As Japan’s leading crypto asset and NFT exchange, Coincheck is an extremely important strategic partner for Animoca Brands.
"We have built up a deep and trusted relationship through several open metaverse projects and we look forward to working together even more closely in the future.”
Coincheck launched its own NFT marketplace, Coincheck NFT, in March 2021, and will strategically support NFT projects from Animoca Brands' group companies and portfolio companies through its marketplace, with a view to revitalising the project ecosystem.
Two NFT projects from Animoca Brands have already been listed and traded on the Coincheck NFT marketplace, which are LAND NFTs in The Sandbox and Otherdeed NFTs, representing virtual real estate in Otherside – the metaverse project by Yuga Labs and Animoca Brands that is connected to the Bored Ape Yacht Club.
In January 2022, Coincheck started developing the metaverse city ‘Oasis TOKYO’ in The Sandbox.
Metaverse city to open
While expanding collaborations with artists, celebrities and several apparel brands on ‘Oasis Tokyo’, Coincheck is preparing to open up the metaverse city to the general public in the near term.
In May 2022, Coincheck acquired Otherdeeds for Otherside and started development on the new metaverse city 'Oasis MARS' located in Otherside.
Coincheck managing executive officer and lead of new Web3 businesses Kensuke Amo said: “We are very pleased to be working with Animoca Brands, a leading company in the NFT industry, to advance mass adoption based on the trust we have built up over the years.
“The GameFi projects that Animoca Brands is developing have incredible potential. By strengthening our partnership, we hope to be a bridge to the Japanese market for both NFT and fungible token projects to boost the Web3 industry.
“In addition to NFT sales for the purpose of gaining recognition, we will create communities for creators and users. We look forward to continuing our joint efforts together."
